Job Information
Bon Secours Mercy Health Marketing Manager in Richmond, Virginia
At Bon Secours Mercy Health, we are dedicated to continually improving health care quality, safety and cost effectiveness. Our hospitals, care sites and clinicians are recognized for clinical and operational excellence.
Summary of Primary Function/General Purpose of Position
Develop and execute the strategy for consumer engagement and brand positioning to achieve the Ministry’s revenue growth goals within assigned portfolio of business. Key functions within this role include consultative client services to support business partners within the portfolio by developing strategic marketing plans, monitoring trends and business insights and implementing strategic marketing campaigns.
This is a work from home/remote position. The preference is to have someone local (or within driving distance) to our Richmond, VA market or Hampton Roads, VA market.
Essential Job Functions
Leads the development and implements an omnichannel strategy for enhancing revenue growth and delivering on the Ministry’s value proposition, within geographically assigned portfolios.
Supports local markets to understand key objectives, trends, and business insights to develop and execute defined marketing strategies.
Holds accountability for key performance indicators that demonstrate return on investment by leading monthly, quarterly, and annually reporting conversations.
Adheres to operational budget that supports marketing objectives.
Broadly understands many marketing disciplines to work collaboratively with a matrixed marketing organization to jointly build and execute strategic marketing plans for assigned geographical areas.
Acts as project manager to ensure successful implementation of multi-tactic marketing campaigns, leading parts of its execution while supporting, collaborating, and influencing on others; leadership is both formal and informal requiring influencing skills.
Acts as a consultant and client services relationship manager to leadership at the local market level.
Special projects as assigned, for example system strategic initiatives, marketing innovation projects, etc.
This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.
Employment Qualifications
Required Minimum Education:
Bachelor’s Degree
Specialty/Major
Marketing, Communications or Related Field
Preferred Education
Master's Degree
Specialty/Major
Marketing, Communications or Related Field
Minimum Qualifications
Minimum Years and Type of Experience
7+ years of related experience including 3‐5 years in a management capacity
Many of our opportunities reward* your hard work with:
Comprehensive, affordable medical, dental and vision plans
Prescription drug coverage
Flexible spending accounts
Life insurance w/AD&D
Employer contributions to retirement savings plan when eligible
Paid time off
Educational Assistance
And much more
*Benefits offerings vary according to employment status
All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Mercy Health – Youngstown, Ohio or Bon Secours – Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are Affirmative Action and Equal Opportunity Employers, please email recruitment@mercy.com . If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at recruitment@mercy.com
Bon Secours Mercy Health
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