JOB REQUIREMENTS: Description At Johnson Outdoors, home to some of the world\'s most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers. Check out each of the unique Johnson Outdoor brands in Fishing, Watercraft, Camping, and Diving! The strategic use of data is a building block for our business. Come help shape the future growth of Johnson Outdoors by playing a key role in consumer insights. The person in this role develops, leads, and evaluates system-wide consumer insights and market research strategies, initiatives, and processes. Ensures business decision-making and brand/product strategies are supported by insights and analytics. Leads and consults globally across all businesses to develop and recommend appropriate consumer research methods, tools, and approaches to develop deep consumer knowledge, consumer needs and measure brand health, partners across businesses to develop and drive consumer research and insight standards and methods based on market best practice. Key Responsibilities: Collaborates and consults globally with all business units to lead and develop consumer insights and need profiles to support the organization\'s brand strategy and deep consumer knowledge. Leverages consumer insights, market research and an understanding of marketplace and competitive dynamics to make help businesses make informed decisions and innovative solutions to consumer needs, which drive new product innovation and growth. Fosters an environment of cross-functional collaboration and develops strong relationships with key stakeholders across businesses to understand business objectives and the data needed to drive decisions, goal setting and priorities. Enables and guides the businesses to use quantitative data to assess and reveal consumer profiles, segments, and behaviors to drive business and marketing decisions. Identifies critical metrics and KPIs by working with business teams to understand their decision-making and processes. Provides meaningful reporting and trend dashboards, to effectively analyze consumer behavior and translate data into actionable insights and recommendations organization wide. Directs and initiates consumer research projects and assists the business units in turning results into viable strategies, including measuring the results of the strategies. Identifies and selects firms to conduct research and serves as consultant to businesses to ensure best practices, methodologies and research approach are utilized. Establishes and instills standards, methods and best practices that enable our organization to provide best-in-class plans, meaningful analysis, and relevant analytical deliverables to evaluate the translation of consumer insights and needs into new product innovation. Identifies challenges and emerging issues with each business... For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/4E7B911F62664A3B