Job Information
Vivint Conversion Rate Optimization Specialist, Marketing in Provo, Utah
Job Description
Welcome to the intersection of energy and home services. At NRG, we’re driven by the idea of a smarter, cleaner, more connected future—and the possibilities that will bring to the world and to the 7.3 million customers we serve.
Vivint Smart Home, an NRG-owned company, is a leading smart home company in the United States, dedicated to redefining the home experience with intelligent products and services. We find purpose in proactively protecting and keeping our customers connected to home, no matter where they are. Join the Smart Home team to create smarter, safer and more sustainable homes. More information is available at www.nrg.com or www.vivint.com (https://urldefense.com/v3/__http:/www.vivint.com__;!!BJC6uDBu-zY!NC1I2-GrhnIfpMmknOyEsrTNlK1jc4_6nNZM-nqSUzWJf_uAxK7opz5sf8nU7187pUMbDNykdv7gh7l4WJ1H3HsnFbE$) . Connect with NRG and Vivint on Facebook, Instagram, LinkedIn and X.
Are you a meticulous and versatile professional with a passion for optimizing online experiences? We're in search of a Sr. CRO Specialist to play a key role in our A/B testing efforts, focusing on key customer platforms and top Digital Marketing channels. As a member of our team, you'll collaborate closely with web operations colleagues and manage testing for our core vivint.com website and customer upgrade platform. In this vital position, you will contribute to aligning our website with business objectives while driving year-over-year growth in conversion rates.
JOB RESPONSIBILITIES:
A/B Testing: Propose, define, build, and evaluate A/B tests to enhance website conversion rates and optimize key acquisition funnels.
Program Management: Manage the testing and optimization process for the customer upgrade website and the core vivint.com website to ensure clean, quality data.
Personalization Program: Create and launch a personalization program to enhance the online customer experience.
Quality Assurance: Manage the QA process of all new tests to ensure a website free from bugs.
User Research: Conduct user research through heatmaps, user surveys, and interviews to gain insights into user behavior and preferences.
Data Analysis and Recommendations: Analyze test data and provide actionable recommendations for the business based on the results
REQUIRED SKILLS:
1-3 years of A/B testing experience
Strong program management and organization skills
Know how to juggle multiple timelines, prioritize projects, and see them through
Strong strategy skills; ability to create clear, complete, and concise action plans
Self-directed with the ability to work independently towards objectives
A strong analytical mind with expertise analyzing data through Google Analytics (UA, GA4), A/B testing platforms, Mixpanel, and Tableau preferred.
NOTE: This position is not remote. You will be working from the Provo, Utah office 3 days a week.
Here are some highlighted perks you should ask us about:
Free daily lunch and drinks on-site
Paid holidays and flexible paid time away
Employee/Friends/Family Discounts
Onsite health clinic, gym, gaming tables
Medical/dental/vision/life coverage & 24/7 Medical Hotline
401(k) + Employer Match
Employee Resource Groups
WORKING CONDITIONS:
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
SAFETY:
We enforce a safety culture whereby all employees have the responsibility for continuously developing and maintaining a safe working environment. Each new employee is responsible for completing all training requirements. Additionally, the employee must accept they have responsibility for maintaining the safety of themselves, their co-workers, and the public. Employees must adhere to all written and verbal instructions, promptly report and correct all hazards or unsafe conditions, question non-standard operations or unmitigated hazards, and provide feedback to management on all safety issues.
If you are an active Vivint employee, please apply through Workday by searching "Find Jobs".
If you are an active Vivint employee, please apply through Workday by searching "Find Jobs".
Vivint, an equal opportunity employer, does not consider any protected traits (e.g., race, creed, color, religion, gender, national origin, non-job-related disability, age, or any other protected trait) when hiring—under federal, state, and local laws. We are a drug-free environment. We do not conduct pre-employment drug screening; however, we do conduct random drug testing on site.