As a Lead Development Specialist you will be responsible for prospecting, qualifying, and serving as the initial point of contact for all marketing generated leads prior to passing high-quality MQL’s to the sales team. This role will dive deep into the existing customer base, project databases, and other informational sources to generate new prospects and qualify them to vet which contacts should be passed onto the sales team and which should stay with Marketing for future nurturing. This role will collaborate closely with members of the MarComm team focused on lead generation to inform strategies that will convert leads to opportunities that are likely to result in sales. This role also serves as a critical component for building and reporting on the marketing and sales funnel and quantifying the value of marketing efforts through lead generation.

Benefits & Compensation Package Includes:

• Salary range for this position is $57K-$62K as well as an annual bonus plan

• Paid holidays and vacation time

• Group medical/pharmacy insurance options with company funded health care spending accounts

• Dental insurance & Vision insurance

• A 401k account with company matching contribution

• A robust Wellness program with financial rewards

• Company-paid life insurance and short-term and long-term disability insurance

• Options to purchase additional life insurance (employee, spouse, and child) and additional employee long-term disability insurance.

• Employee Assistance Program (EAP)

• Tuition benefits including professional certifications

• Employee referral program

Roles and Responsibilities

• Pursue and nurture leads that come through sources like the website until qualified and gather the appropriate information to pass onto sales.

• Collect all pertinent information inside Salesforce and ensure that the lead module is up to date and accurate at all times.

• Learn the pain points for the existing customer base and leads.

• Set up meetings for outside sales with qualified prospects.

• Build and understand the lead pipeline and sales funnel to create appropriate nurturing campaigns that will increase the lead to opportunity ratio.

• Work with the Analytics team to measure and report on the success of campaigns & optimize approach based on real-time analytics and data and improve the lead to opportunity ratios.

• Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.

• Improve marketing effectiveness by growing the contact list and identifying opportunities through more effective audience segmentation, marketing techniques, and processes.

• Enhance the buyer journey as it relates to content development and inbound marketing efforts.

• Communicate and record customer information for the sales team to help them be more efficient and effective.

Requirements

• Previous experience in ABM, Lead Generation, Business Development, Sales, or Digital Marketing role.

• Hands-on experience in executing an innovative and multi-part event and lead generation programs.

• Ability to work cross-functionally and collaboratively with sales, digital marketing, content, and the analytics team members.

• Solid background in collaborating on marketing campaigns that use live events, webinars, digital advertising, and social networking.

• Experience in creating, launching campaigns, and reporting its results.

• Ability to manage multiple projects and accounts simultaneously.

• Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.

• Knowledgeable of content marketing and inbound marketing to generate more qualified leads.

• Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.

• Comfortable with communicating via phone and email.

Skills

• Account-based Marketing

• Lead Nurturing

• Familiarity with SalesForce CRM and Pardot

• Excel

• Building and Executing Marketing Campaigns

About Us

READY TO JOIN A ROCK-SOLID FAMILY?

Carmeuse started out as a small family-run business in Belgium.

Today it’s a leading global producer of lime, high calcium limestone and dolomitic stone. Its products are essential to energy producers, environmental services, construction and manufacturing.

With over 90 production facilities spread across almost every continent, and over 4,500 employees working at Carmeuse every day, the company’s most treasured resources are its people.

Carmeuse is dedicated to maintaining a workplace that fosters equal opportunity and creates a diverse and inclusive work environment. All qualified applicants will be considered for employment regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation or gender identity. If you require particular assistance with any part of the application or hiring process due to a disability, you can submit your request by sending an email to hrsupport@carmeuse.com. This option is reserved for people requiring adaptation due to a disability. The information received will be processed by Carmeuse and then directed to a local recruiter who will provide assistance to ensure the proper consideration of the application or hiring process.

About the Team

You will be part of Carmeuse Americas, a Rock-Star team of 2500 workers and employees bringing with them their own culture and specific needs. The Americas headquarters are located in Pittsburgh, PA and have over three dozen production facilities across the U.S., Canada, Brazil, and Colombia.

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Requisition ID : 192785