Direct to Consumer Marketing Manager - Essity244306  

DESCRIPTION/RESPONSIBILITIES: Direct to Consumer Channel Marketing Manager

At Essity: This Is What We Do 

About the Role  Essity Consumer Goods America is looking for an experienced DTC Channel Manager. As the DTC Channel Manager, you will spearhead the strategy, development, and execution of our direct-to-consumer initiatives. Collaborating with IT, Brand Marketing, Sales, and Customer Service teams, you will enhance our brand presence and optimize our subscription models on our owned platforms. Your role will be crucial in transforming our DTC operations into a leading revenue and brand-building channel, while ensuring high consumer satisfaction and retention.

The ideal candidate should live in the Philadelphia, PA metro area, as this is a hybrid role.   

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.  

What You Will Do * Develop and execute a comprehensive DTC strategy that aligns with the company's goals and brand ethos. * Collaborate closely with IT to ensure the seamless integration and functionality of our DTC platforms. * Work with Brand Marketing to create compelling and consistent brand messages across all DTC touchpoints. * Partner with the Sales team to align strategies and maximize subscription growth and consumer retention. * Engage with Customer Service to ensure excellent consumer experiences, high satisfaction, and strong retention rates. * Analyze consumer data and market trends to inform strategy adjustments and drive business decisions. * Manage the DTC P&L, ensuring budget efficiency and profitability. * Foster a culture of innovation and continuous improvement in the DTC channel. * Ensure high levels of customer satisfaction and engagement through excellent consumer experiences.

Who You Are * Bachelor's degree in business, marketing, or related field. Master's degree preferred. * Minimum of 5 years' experience in a similar role within a consumer goods environment or managing your own store! * Strong analytical skills with a data-driven mindset. * Excellent leadership and collaboration skills, with the ability to work effectively across functions. * In-depth understanding of digital marketing, e-commerce technologies, and CRM tools. * Strong problem-solving skills * High level of ownership and enthusiasm for driving growth for a brand/category fast adopting ecommerce as the dominant channel

What We Can Offer You  At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. 

Compensation and Benefits:   Competitive annual salary + annual incentive bonus/sales incentive + benefits 

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.  

Along with competitive pay you will be eligible for the following benefits:  * United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance  * Wellness program provided through Rally   * Healthcare and Dependent Care Flexible Spending Accounts (FSA)  * 401(k) with employer match and annual employer base contribution  * Company paid Basic Life, AD&D, short-term and long-term disability insurance  * Employee Assistance Program  * PTO offering with Paid Holidays  * Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance  * Employee discounts program  * Scholarship program for children of Essity employees.  

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards 

dditional Information The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

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