Job Description:

Introduction

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work– we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

Team Overview

The media team is accountable for delivering results, measuring and optimizing, aligning to objectives and evolving our marketing to ensure we’re best-in-class.

Summary

The Sr. Media Specialist will coordinate GAF’s advertising and branding program. This person will work directly with trade publications and media outlets to identify the best print / digital / mix plan to accomplish goals for product marketing, events, campaigns, etc. This role will understand priorities, strategically plan the advertising schedule around objectives, present the plan to SMEs in planning meetings, and execute on plan.

Essential Duties

Specific responsibilities include, but are not limited to:

• Lead comprehensive annual planning for both digital and traditional media campaigns including digital display, print media, Out-of-Home (OOH), events and email initiatives. Identify opportunities to build the GAF brand through partnerships and manage the implementation for maximum exposure.

• Serve as liaison between magazines, media contacts, product managers and creative teams.

• Contribute to strategy development alongside the Digital Media Manager for efficient channel mix to achieve campaign goals. Implement with precision in partnership with the Integrated Marketing Managers and Product Managers.

• Project manage the ad creative development process and get sign off from the SME (Subject Matter Expert), ensuring all ads are submitted by deadlines.

• Manage billing and payment to publications.

• Coordinate a calendar and project manage production schedules, and updates.

• Measure and optimize the media plan, and share performance metrics monthly.

• Across all GAF campaigns, coordinate important metrics like share of voice, search impression share, etc.

Under This Roof, We Require

• Bachelor’s in Marketing, Communications or Business

• 5+ years of media marketing experience (print and/or digital), including branding and working directly with trade partners. Agency experience is a plus.

• Strong communicator who is able to clearly communicate objectives, actions and deadlines.

• Adept at aligning media plans to objectives, measuring performance (where possible), sharing results and optimizing.

• Superior organizational and project management skills with a high attention to detail and deadlines.

Under This Roof, We Also Value

• Great presentation skills to share plans with subject matter experts.

• Adept at juggling multiple priorities.

• Strong negotiation skills.

• Accountability and a desire to evolve the team to find better ways to accomplish our goals.

• Strong understanding of data analytics, reporting and optimization.

How We Protect What Matters Most

• We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.

• Our Family-Building benefits support the many different journeys to fertility and parenthood.

• Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.

• Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a 2 of 3 referral program, and product rebates when purchased for an employee’s primary residence.

• Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program.

• We put diversity and inclusion into action with our Employee Resource Groups, which unite employees based on common perspectives, identities, demographic factors, or out of a desire to be an ally.

We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace and GAF, Standard Logistics, SGI, and Siplast are proud to be affirmative action employers. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).

Privacy Policy (https://www.gaf.com/en-us/about-us/privacy-and-legal/privacy-policy) CA Privacy Applicant Notice (https://www.gaf.com/en-us/about-us/privacy-and-legal/applicant-privacy-notice)

With 130+ years in the industry, GAF is the leading roofing manufacturer in North America. As a member of the Standard Industries family of companies, we are also part of the largest roofing and waterproofing business in the world.

Our communities help give our work meaning and the products we manufacture help protect what matters most. The shingles help to shelter the families living in the homes in our towns. The TPO helps protect what is under that hospital’s roof. In addition to quality products, we make sure they are installed by quality craftsmen and women. The full GAF portfolio of solutions is supported by an extensive national network of factory-certified contractors.

GAF continues to be the leader in quality and offers comprehensive warranty protection on its products and systems. Our success is driven by a commitment to empowering our people to deliver advanced quality and purposeful innovation and the desire to protect what matters most. ​