Job Description:

Introduction: At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work– we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

Team Overview

The Marketing Services team supports multiple business units at GAF and a number of affiliated businesses, supporting multiple brands and product categories through innovative marketing solutions including branding, marketing campaign development, and tactical execution.

Summary

We are seeking a talented and motivated Content Strategist to join our team. The Content Strategist is responsible for working with Digital Marketing partners to come up with unique content ideas for publication across digital platforms on both GAF.com and COE. Core duties include conducting market research to learn about current content trends and target audiences, identifying business objectives, and regularly auditing existing content to generate content strategy deliverables for internal and external partners.

Essential Duties

Specific responsibilities include, but are not limited to:

• Work closely within the digital marketing team and stakeholders for both GAF.com and COE to ensure the development of world-class websites, portals, and mobile applications.

• Stay up to date on the latest developments in SEO, content trends and consumer behavior.

• Partner with Project Managers, and IMC leads to establish a shared calendar of project deadlines, content launch dates, and the development of new content channels

• CollaboratewiththeUXDesignteamtogainin-depthknowledgeofcustomer personas and to define key user journeys and decision trees

• Leverage UX research and analysis to develop a web content strategy to change user behavior and drive improved engagement

• Partner with SEO specialist & copywriters to develop new content relevant to key audiences at each stage of the conversion funnel

• ConductquarterlycontentauditsforGAF.comandCOE,analyzesiteperformance data and make recommendations for improvements.

• Partner with the Digital Marketing Analyst to track, calculate and report on key KPI’s for GAF.com and COE.

• Align with paid media (https://www.simplilearn.com/social-media-marketing-skills-article) and integrated marketing to support campaign strategies across the web.

Under This Roof, We Require

• Bachelor’s Degree in information management, technical writing, marketing, creative writing, communications, or related field

• 4+ years of professional experience related to Content Strategy or Project Management

• Professionalportfoliotoaccompanyaresume

• Must be self-motivated, proactive and able to utilize time allotted efficiently

• Strong collaborative skills to work across multiple stakeholder groups.

• Ability to effectively communicate and report to different levels within and outside the organization

• Strong analytical skills

• Content presentation skills – determine how content should be packaged for new and existing consumers to induce them to take business actions.

• Experience in handling and strategizing marketing campaigns.

• Editorial competency – conduct thorough audits to determine what content should be kept, edited, rewritten, and more

• Having a keen interest in organizational goals and targets

• Ability to develop thorough, long-term content strategies that align with business goals

• Understanding of UX design principles (https://careerfoundry.com/en/blog/ux-design/what-are-principles-of-design/) : knowledge of how user experience affects content strategy development

• Knowledgeof SEO best practices :understandingofthefundamentalsofSEOand ability to use tools to increase visibility on search engines

Under This Roof, We Also Value

• Mobile application experience is a plus

• Copywriting background is a plus

How We Protect What Matters Most

• We offer a wide range of health insurance options that include medical, dental, and vision for you and your family.

• Our Family-Building benefits support the many different journeys to fertility and parenthood.

• Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.

• Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence.

• Professional growth and development are very important to us! We offer internal trainingprogramsandcourses,aswellasageneroustuitionreimbursementprogram.

• We put diversity and inclusion into action with our Employee Resource Groups, which unite employees based on common perspectives, identities, demographic factors, or out of a desire to be an ally.

GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.

We believe our employees are our greatest resource. We offer competitive salary, benefits, 401k, and vacation packages for all full time permanent positions. We are proud to be an equal opportunity workplace and GAF, Standard Logistics, SGI, and Siplast are proud to be affirmative action employers. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know. If applying for positions in the U.S., must be eligible to work in the U.S. without need for employer sponsored visa (work permit).

Privacy Policy (https://www.gaf.com/en-us/about-us/privacy-and-legal/privacy-policy) CA Privacy Applicant Notice (https://www.gaf.com/en-us/about-us/privacy-and-legal/applicant-privacy-notice)

With 130+ years in the industry, GAF is the leading roofing manufacturer in North America. As a member of the Standard Industries family of companies, we are also part of the largest roofing and waterproofing business in the world.

Our communities help give our work meaning and the products we manufacture help protect what matters most. The shingles help to shelter the families living in the homes in our towns. The TPO helps protect what is under that hospital’s roof. In addition to quality products, we make sure they are installed by quality craftsmen and women. The full GAF portfolio of solutions is supported by an extensive national network of factory-certified contractors.

GAF continues to be the leader in quality and offers comprehensive warranty protection on its products and systems. Our success is driven by a commitment to empowering our people to deliver advanced quality and purposeful innovation and the desire to protect what matters most. ​