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JPMorgan Chase VP, Brand Campaign Manager - J.P. Morgan Payments in Palo Alto, California

Job Description

Are you passionate about storytelling and building a world-class brand? We are seeking a dynamic Vice President, Brand Campaign Manager to develop, manage, and execute global brand campaigns at scale. This individual will be a key member of the global integrated marketing team and is responsible for creating multi-channel brand campaigns and experiences that effectively build brand awareness and drive the perception of J.P. Morgan Payments to be the most trusted innovator in payments. You will develop cohesive campaign strategies, campaign messaging, translate campaign creative briefs into creative solutions, and execute large-scale global programs across a wide variety of paid, earned, and owned channels.

As the Brand Campaign Manager, you'll work with cross-functional teams and agency partners to execute global multi-channel marketing campaigns and deliver results. The ideal candidate will have a proven track record of delivering impactful campaigns, from strategy and ideation to execution and measurement. This role is perfect for someone who is equal parts creative (develop compelling and engaging stories aligned to key themes) and strategic (deliver immersive collateral to target audiences via the right channels) and for someone who can work collaboratively and effectively across a highly matrixed organization.

The candidate will work closely with colleagues across global marketing, product & solutions, performance marketing, channels (digital, social, email), events, and communications to build best-in-class campaigns that allow our brand to make meaningful connections with our clients.

Responsibilities:

  • Develop multi-channel B2B marketing campaigns, from strategic concept to brief development to in-market execution to measurement in support of key business priorities

  • Manage day-to-day management of campaign activities (e.g. ideation and creative briefs, project management, performance measurement)

  • Ensure successful planning, execution, and optimization for key campaign touchpoints via paid, earned, and owned channels.

  • Work with internal creative teams and agency partners to create marketing assets to support campaign objectives, including web, video, email and other collateral

  • Adapt messaging and designs by channel - digital (web and email), social media (LinkedIn, Twitter, Facebook), video, infographics, third-party and paid media, press, and events and webinars.

  • Partner with other marketers-including campaign managers, channel owners, and product & industry marketing-to develop campaign plans that increase engagement among our target audience and supports campaign messaging and goals.

  • Maintain a multi-channel marketing calendar and program plan to ensure alignment and collaboration across marketing and brand teams

  • Manage campaign performance KPIs, and provide top-level and detailed analysis at global and regional levels.

  • Own, champion and govern the voice, tone and style guidelines for J.P. Morgan.

Qualifications :

  • 6+ years of relevant marketing experience

  • Experience building & executing impactful, innovative, and multidimensional integrated marketing campaigns

  • End-to-end project management with the ability to organize, prioritize and manage multiple priorities in a fast-paced environment.

  • Bachelor's degree in Marketing, Communications or other related degree.

  • Experience producing content and creative assets for B2B, B2C audiences or in financial services, business, technology, or ecommerce

  • Experience using data and metrics to measure impact, determine improvements and optimize campaign performance

  • Proven ability to manage, influence, and align across cross-functional teams, while interacting with multiple stakeholders

  • Strong communication and interpersonal skills as well as ability to build collaborative relationships and effectively partner across teams, functions and levels.

  • High degree of professionalism and flexibility - equally comfortable working independently and as a team.

  • Creative, bringing a diverse perspective that makes campaign creative stand out.

  • Hands-on experience with day-to-day workflow and project management tools (Microsoft Office Suite - Word, Excel, PowerPoint, Outlook), Adobe Acrobat, SharePoint, and JIRA/Workfront .

Please note: Portfolio and campaign creative will be required if selected for an interview.

Employer Description

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

The Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world's most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around the world.

About the Team

J.P. Morgan's Payments business is an innovative leader in the payment space and combines the firm's treasury services, trade, card and merchant services capabilities to help clients pay anyone, at any time, from anywhere in the world. Operating at the forefront of payments innovation, our solutions help clients succeed in an era of digital transformation and evolving customer expectations. Our expanding suite of global products and technology platforms alongside our consultative expertise are developed to provide unique client value and address the challenges treasury and payments professionals face today and will continue to face in the coming years.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

Equal Opportunity Employer/Disability/Veterans

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.

As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.

Equal Opportunity Employer/Disability/Veterans

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