Graphic Designer, Brand Strategy & Creative Services (contract opportunity) - 0004QU

Posting Date: Jul 10, 2024, 12:42:24 PM

Primary Location: Ontario-Ottawa

Job Type: Contract

Schedule: Full-time

Description

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC offers financial products and knowledge to help Canadian businesses confidently enter new markets, reduce financial risk, and grow their business.

When you join our team, you’ll be helping Canadian businesses learn the endless possibilities that open to them through export and help bring their vision, passion, and innovation to the world. Your knowledge and expertise will support more than 25,000 Canadian businesses and their customers in as many as 200 markets worldwide. You’ll work amongst the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you’ll know that you’re making an impact every day – for businesses, for Canada and for the people you work with.

Are you ready to make an impact? Join EDC, recognized as a Top 100 and Top Family-Friendly Employer, as we take on the risk so Canadian businesses can take on the world. #LI-Hybrid

Team & Job Overview

The Marketing team is seeking a graphic designer to join its Brand Strategy and Creative Services function, which works to integrate EDC’s brand across the business and enable employees to effectively communicate the brand at every touchpoint, to inspire our customers and stakeholders, and ultimately drive EDC’s brand health and reputation.

The successful candidate has a versatile portfolio in digital and print, a strong strategic design sense, project management skills, and a drive to immerse themselves in EDC’s brand and help accelerate its impact.

You will collaborate with a team of brand strategists, creatives, and external agencies to bring EDC’s brand to life through creative strategy and design, campaigns, communication tools and tactics, across all platforms. Relying on strategic creative capabilities, collaboration and big-picture thinking, the Graphic Designer will support the various business lines in the creation of reports, infographics, data visualization, digital graphics, high impact PowerPoint presentations, product sheets and other branded materials. You will also support our Accessibility brand expert in the development and rollout of EDC’s accessible brand guidelines.

As a subject matter expert, you will support brand strategists to review materials produced by external agencies and internal stakeholders to ensure consistency and alignment with the brand guidelines. You will provide advice, coaching and creative solutions to EDC colleagues to help them integrate the brand in their every day.

The candidate is an experienced designer with a proven ability to build brand guidelines, visual identities and creative frameworks. Driven by effective teamwork and continuous improvement, you will contribute to multiple projects in a fast-paced environment, interpret creative briefs, provide recommendations for the best creative approach, present your work with confidence, and receive feedback for development.

You will leverage brand research, best practices, and expertise from internal subject matter experts to effectively inform and develop creative pieces. You understand the importance of brand integration and consistency, and act as a champion for the brand across the organization.

Key Responsibilities & Requirements

• Support Marketing’s Brand Strategy & Creative Services team in the delivery of the brand strategy and creative services, based on EDC’s strategic direction, market, audiences and employee insights.

• Manage projects and tools related to employee brand enablement including: the brand asset management portal, the creation of tools & templates to guide and align users to brand standards and help bring the brand to life across channels and touchpoints.

• Support the continuous evolution of EDC’s brand identity guidelines, to ensure brand consistency and differentiation.

• Act as SME (subject matter expert), advising on implementation of various external and internal initiatives, including brand content, visuals, iconography & photography for campaigns, presentations and digital initiatives, working with Marketing, and other departments.

• Conceptualize, craft, and roll out creative for traditional and digital assets, including reports, product sheets, banners, social media posts, website layout, virtual event graphics, infographics, events collateral, presentations, digital screens, etc.

Key Competencies

• Understanding of brand and its role as a key strategic pillar.

• Ability to leverage visual identity, brand positioning, messaging, value propositions for various audience segments to produce moodboards, creative campaigns and other design collateral.

• Effective change, storytelling, communication, and analytical skills.

• Understanding of the creative process from brief to implementation.

• Knowledge of digital and UX principles and ability to apply the brand to enhance the user experience.

• Results and impact-oriented individual who can manage competing priorities.

• Collaborative team player who seeks to innovate.

Screening Criteria

• College diploma or degree in Graphic Design

• Minimum 5 years’ experience in graphic design, brand strategy, marketing, communications with a versatile portfolio of creative work.

• Advanced knowledge of digital and print graphic design, and creative principles and practices.

• Expert knowledge of Adobe Creative Suite/Cloud (InDesign, Illustrator, Photoshop, Acrobat).

• Comfortable designing and formatting in Microsoft Office; mastery of PowerPoint.

• Strong production experience to quickly and accurately lay out creative in print and digital.

• Experience producing, evolving and applying complex brand and visual identity guidelines and standards.

• Ability to pick up a project at any point from brief to archive.

Asset

• Experience and understanding of brand accessibility and production of accessible brand standards. Familiarity with WCAG 2.1AA standards.

• Experience working in Agile.

• Experience working in a creative agency.

• Bilingual in both official languages (French and English)

Salary Range:

• Marketing Generalist 17: Salaries are based on qualifications and experience and typically range from $81,012 To $108,017.

Location

• Export Development Canada is a hybrid work environment.

• This role may be performed from EDC’s headquarters in Ottawa, or from the Community Hubs in Vancouver, Calgary, Toronto/Mississauga, Montreal/Laval/Brossard or Halifax.

EDC's Commitment to Employment Equity

EDC is committed to employment equity and achieving a diverse workforce. EDC actively encourages applications from women, Aboriginal peoples, visible minorities, persons with disabilities and members of the 2SLGBTQI community. If selected for an interview, please advise us if you need any special accommodation.

How to apply

Only candidates selected for an interview will be contacted. : Application deadline on www.edc.ca/careers : Aug 2, 2024, 10:59:00 PM EDC is committed to employment equity and actively encourages applications from women, Aboriginal people, persons with disabilities and visible minorities. If selected for an interview, please advise us if you require special accommodation. Candidates must meet the requisite government security screening requirements. :

Req ID: 0004QU