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Position Summary

Marketing Lead of MM Marketing is a core member of the Abecma brand team, responsible for driving in-line marketing and promotional strategy for healthcare practitioners and ensuring tactic execution to achieve brand objectives for Abecma and other established brands in MM: Multiple Myeloma. The Marketing Lead develops launch plan of future pipeline assets in MM. The Marketing Lead owns the end-to-end HCP customer journey and strategy that ladders into overarching brand strategy. This individual maintains a deep understanding of HCP customer needs in Hematology and leverages insights and analytics to build an omnichannel strategy. The Marketing Lead collaborates closely with cross-functional leaders (Medical, Access, etc) to ensure strong strategic planning and execution. This individual reports to the Brand lead of MM/Lymphoma TA and leads a team of HCP marketers to ensure growth of the brand and best meet customer needs.

Key Responsibilities: Strategy Development

・ Builds and delivers the brand strategy in Abecma and new assets in MM area, and drives success and growth of the brands

・ Fosters collaborative working relationships with the Brand lead, other marketing leads and cross-functional brand team members to ensure creation of a unified brand strategy

・Integrates insights from customer analytics models and market research to develop HCP customer journey, customer segments and create tailored omnichannel strategies, optimizing channel selection

・Leverage omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement

・ Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns

・Defines success for the customer (HCP/Patient) segment

Execution Excellence

・Leads team of Marketing to deliver on Brand objectives

・ Manage national TLs to plan and execute national seminars and web-seminar to deliver Dr-to-Dr message.

・Plans and delivers content across personal and non-personal channels

・Effectively partners with AORs to provide clear guidance, expectations, and feedback to ensure excellence in strategic planning and execution of tactics

・Work with analytics and market research teams to define and implement performance metrics

Required Qualifications & Experience

・Prior marketing experience with a track record of leading and executing customer-focused marketing strategies

・ Experience in Oncology/Hematology preferred.

・ Knowledge of HCP customer journeys, patient customer journeys, preferences, and needs  Communication to manage co-promotion partners

・ Fluency in interpreting analytical models and ability to translate analytics from I&A teams into actionable strategies

・Familiarity with omnichannel capabilities strategy

・Ability to navigate and build relationships across teams and Functions (e.g., Medical, Access, Sales)

・Ability to adapt and collaborate with centers of excellence and agile processes (e.g., modular content production process)

・ Demonstrated leadership experience and ability to lead teams

Key competencies desired： Customer oriented mindset

・ Adopts an customer-focused mindset

・Deeply understands HCP journey, patient journey, and experience

・Understands HCP segments and attitudes

・Understands customer segments and attitudes

・ Demonstrates ability to deliver on customer needs and optimize customer experience

・Exhibits genuine care for customers Scientific expertise in cancer treatment

・Has deep knowledge of specialty care (Oncology or Hematology preferred), clinical landscape

・ Understands regulatory guidelines and landscape

・ Has a strong learning mindset and passion for science. Prioritizes staying current with the latest data

Commercial excellence 

・Has in depth knowledge and experience with key Commercial processes and capabilities (customer journey development, strategy development, brand planning, channel optimization, tactical execution, content development, content planning & execution, MLR review)

・Has experience creating Omnichannel Strategies

・Applies best of Commercial capabilities to customer engagement

・Adopts evolving technology to be able to provide better user experience for customers

・ Identifies industry trends and improves Commercial capabilities

Analytical fluency

・ Demonstrates strong analytical skills and ability to interpret insights from data and analytics

・Drives sophisticated analytics, along with BI&A partner to understand customer segments and inform customer journeys

・Partners with BI&A to understand omnichannel preferences for different customer segments

・Maintains a robust set of metrics / KPIs in partnership with Business Insights and Analytics (BI&A) to track omnichannel campaign performance and ensure a feedback loop to inform on-going omnichannel strategies

Teamwork/agile

・Fosters a collaborative environment and creates strong rapport to effectively partner with cross-functional stakeholders

・ Demonstrates ability to work in a flexible and agile in operating model, adapting to changing brand priorities

・ Embraces changes and leads on new ways of working

・Holds integrity and good judgment in navigating compliance in accordance with BMS policies and procedures

Leadership/ enterprise mindset

・ Demonstrates an ability to influence matrix organization and problem-solving mentality

・Demonstrates an ownership mindset of brand, across all functions and customer types

・ Demonstrates ability to drive long term brand strategy

・ Invests in developing talent

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers

With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

Company: Bristol-Myers Squibb

Req Number: R1585903

Updated: 2024-11-12 03:07:33.539 UTC

Location: Otemachi-JP

Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.