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General Motors
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Columbus, Ohio
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Job Description
The Role
The Staff Data Scientist is a senior level role and an ... in integrating data sources to enhance targeting precision and drive incremental lift. They also have
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General Motors
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Columbus, Ohio
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technical expertise in best-in-class targeting methodologies, integration of 1P/3P data sources, onboarding of identity resolution services, and media/channel platforms. The individual has expertise in data
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General Motors
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Columbus, Ohio
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/3P data sources. They also have expertise in the economics of media channels (i.e., TV, Display ... has expertise in data privacy issues, Martech concepts and demand generation tactics.
As a leader
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General Motors
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Columbus, Ohio
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technology to create personalized, relevant, data-driven experiences using our Marketing Technology stack inclusive of Customer Data Platforms (CDP), Personalization engines, Campaign Management tools (email, SMS
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General Motors
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Columbus, Ohio
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will be a technical leader and has expertise in building scalable Machine Learning data products for ... , optimization and personalization leveraging 1P/3P data sources. This person will collaborate with cross
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