Diageo National Accounts Manager - Kroger in Off Site Ohio, Ohio




Reporting Location:

Off Site Ohio


United States



North America State/Province:


Type of Job:


External Job Description:

Diageo is the worlds leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits & beer. These brands include Johnnie Walker, Crown Royal, J&B, Bulleit, Seagram’s and Buchanans whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

This role is responsible for the development and implementation of the annual spirits customer plans for up to 10+ divisions and approximately 7+ main customer call points in order to exceed business plan for Diageo. The NAM maximizes performance through collaborative planning and execution of priority sales drivers including promotions, displays, distribution & visibility.

Role Key Deliverables:

  • Account Management: Responsible for many account activities to include the following:

  • Principle point of contact for Diageo’s spirits portfolio for the assigned Kroger Division key decision makers and principle point of contact for the local Diageo divisions and wholesalers.

  • Collaborate with local business units and wholesalers to secure more than our fair share of Feature & Display activity commitments within each division to deliver account share & visibility goals.

  • Ownership of divisional & store level execution of Feature, Display and Promotional activity. Responsible for tracking compliance and working with local wholesalers in gap closure.

  • Driving more than fair share of Diageo spirits distribution, using the Category Development & Shopper Marketing Teams to build fact-based rationale and assist with sell-in & execution. This also includes delivering best-in-class innovation sell-in and acceptance.

  • Working with the Senior Analyst Manager, Category Development & Shopper Marketing Teams on Measure & Evaluation (M&E) of promotional initiatives to ensure level of investment is consistent with level of results. Develop clearly defined targets to be obtained.

  • Lead Monthly latest estimates and planning calls and develop solutions to mitigate any risk to the plan.

  • Strategic Planning: Design and develop customized annual plans that utilize priority sales drivers to deliver Diageo financial and volume targets. The spirits annual plan will include brand level sales and marketing activity with extensive coordination with the local business units and key wholesalers.

  • Financial Management: Manage A&P/Trade spends, ensuring budgets are strategically aligned with brand and customer strategies and delivering ROI targets. He/she will also lead communication with local business units to ensure alignment between Kroger A&P/Trade spends and existing local spends. He/she will review planned & committed A&P/Trade spends quarterly with the Team Lead and Finance Manager.

Qualifications and Experience Required:

  • BA, plus 7+ years relevant experience with minimum of 5 years sales/customer management experience with a major CPG company and/or 3 tier Distribution experience.

  • Advanced communication, negotiating & fact-based selling skills are critical to this role.

  • Position will require some travel for account calls and to ensure local market/wholesaler collaboration.

  • Position will need strong data analysis and management skills in order to monitor and report account spirits trends and activities across divisions.

  • Expected to be extremely self-motivated and goal-oriented.

  • Role located in Cincinnati, Ohio and will work out of downtown Cincinnati office

TO ALL RECRUITMENT AGENCIES: Diageo does not accept unsolicited agency resumes.

Please do not forward resumes to our jobs alias, Diageo employees or any other company location. Diageo is not responsible for any fees related to unsolicited resumes.

External Job Title:

National Accounts Manager - Kroger



EEOC Statement (Only for US Users. For other markets, please leave blank):

Diageo is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Diageo does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, Protected veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Diageo also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.

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