Job Description

Insight Global is looking for a Business Development & Ad Success Manager to join a top North American retailer for a 12-month contract in North York, Ontario. This position will require the individual to be onsite 3 days a week in the office. The right individual for this role will have a minimum 5 years of experience in marketing and/or media with a focus on client/supplier/vendor relationship building and support. Previous experience in marketing disciplines is required for success, including but not limited to media strategy, campaign activation, creative, or marketing strategy and analytics.

The Business Development & Ad Success Manager plays a key leadership role in driving the success of the digital media sales process and the operational needs of self-serve vendors with the Media Program. This position focuses on enabling vendor success through hands-on training and data-driven insights to maximize their retail media investment.

In this role, you'll guide the sales process by understanding vendor needs and collaborating with marketing and planning teams to create tailored sales materials. You'll lead consultative sales conversations, recommending the best advertising solutions - whether managed or self-serve - that align with each vendor's objectives. While not directly responsible for the campaign creation, you will oversee operational support throughout the campaign lifecycle to ensure a smooth process.

This external-facing, collaborative role requires building strong vendor relationships and acting as a trusted advisor. Additionally, you will develop and distribute key marketing materials, such as webinars, pitch decks, and presentations, to support both internal and external stakeholders.

The ideal candidate will excel at balancing digital media sales expertise with operational support, fostering cross-team collaboration, and ensuring seamless vendor experience and campaign success.

Key Responsibilities:          

Sales Leadership and Presentation:

 Sell and present the Media Program offerings to vendors.

 Apply a consultative sales approach, including asking RFP-related questions to vendors.

 Develop and own the sales funnel, aiming to hit or exceed sales targets.

 Stay informed about evolving sales tactics and opportunities to productize new offerings.

 Invest time in learning Salesforce and staying current on retail media best practices and industry trends.

 Present engaging marketing materials, such as webinars and event presentations, to generate interest in Media Programs.

Vendor Relationship Management:

 Manage external relationships, ensuring vendor success from onboarding to campaign delivery and reporting.

 Act as a trusted advisor, providing hands-on support and fostering strong vendor relationships.

 Advise on the appropriate use of digital media tactics based on vendor goals and stages of the sales funnel.

Cross-Functional Collaboration:

 Work closely with internal teams (e.g., marketing, planning, and creative) to develop tailored sales materials and execute successful campaigns.

 Build strong relationships across functions to facilitate campaign execution and problem-solving

 Provide operational support for self-serve vendors throughout the campaign lifecycle, ensuring smooth execution and vendor satisfaction.

Competencies:          

 Communicates Effectively

 Collaborates

 Decision Quality

 Drives Results

 Develops Talent

Skills:          

 Foster strong internal relationships to build and execute successful campaigns

 Strong understanding of retail media and corresponding best practices that help drive performance

 Excellent written and verbal communication skills with internal and external stakeholders

 Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences

 Demonstrated ability to build cross-functional relationships

 Highly collaborative team leader who is focused, self-motivated, detail-oriented, and able to adapt to a dynamic business structure

 Organized, decisive and action-oriented

 Critical thinker with demonstrated ability to proactively solve problems and answer difficult questions using internal and external resources, tools, and systems available

 Service-mindset, data-driven customer service approach

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

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Skills and Requirements

• Minimum 5 years of marketing or media experience (retail, agency, tech, publisher, or similar)

• Previous experience in, or exposure to, marketing disciplines, including but not limited to media strategy, campaign activation, creative, or marketing strategy and analytics

• Previous experience in an external-facing role where you are building strong vendor relationships and acting as a trusted advisor (ideally for marketing and/or media)

• University degree in a related area of study or equivalent experience - Retail industry experience is an asset

• Buying media experience is an asset null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.