... quantify the sales impact of their media spend and will provide recommendations for budget optimization. This individual possesses a deep understanding of the economics of media channels (i.e., TV, Streaming ...

... media impacts. This person also has knowledge in the economics of media channels (i.e., TV, Display ... objective performance evaluation, and optimization of audience activation that drive sales. The Data ...

... internal expert on methodology and practice of measurement and optimization of media mix spend on sales and ... /3P data sources. They also have expertise in the economics of media channels (i.e., TV, Display ...