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The Prudential Insurance Company of America Senior Marketing Management Specialist (Manager) in Newark, New Jersey

Senior Marketing Management Specialist (Manager), Prudential International Insurance Service Company, LLC, Newark, NJ: Conduct marketing research and analysis to support the successful launch of company products, initiatives, campaigns, and events. Analyze data to leverage Personally Identifiable Information (PII) Marketing and Digital Assets. Evaluate marketing budgets, initiatives, projects, and strategies to help ensure key milestones and timelines are met. Identify emerging and untapped markets to expand company market share. Identify new customer pain points and develop solutions for same. Report and showcase Marketing and Brand team KPIs. Prepare Brand and Marketing business cases where PII contributes to the country’s strategic initiatives. Design and deliver new lead sources for LPs, TPDs + Direct models linked to Business KPIs. Conduct decision support analysis to drive sales, with a focus on product value as measured through sales activation KPIs (contact, conversion Persistency, Upsell and Cross-sell). Consult with digital and tech teams to deliver endorsed marketing solutions.Telecommuting permitted up to 3 days a week.Full time employment, Monday - Friday, 40 hours per week. MINIMUM REQUIREMENTS:Must have a Bachelor’s degree in Business Management, Marketing, Engineering, Data or Digital Science, or related field, and 4 years of related work experience; OR a Master’s degree in Business Management, Marketing, Engineering, Data or Digital Science, or related field, and 2 years of related work experience.Of the required experience, must have 2 years of experience in each of the following:•Client or partner-facing account management, including stakeholder management, project management, internal cross-functional problem solving, and CRM;•Data Analytics;•Customer Satisfaction Optimization;•ROI Data Analysis on marketing spends;•Targeted Promotion and campaign optimization; and•Sales data analysis based on campaign launched.Telecommuting permitted up to 3 days a week.International travel required up to 20%; Domestic travel required up to 80%.To Apply: Apply online at "https://bit.ly/3MofR9q". Should you have any difficulty in applying for this position through our website, please contact Ramona.wallace@prudential.com for assistance in the application process.

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