Job Classification:
Marketing & Communications - Communications
The Company
Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 140 years, is on a journey to become a higher growth, more nimble company - expanding access to investing, insurance, and retirement security for more people across the globe. We provide a wide array of financial products and services, ranging from individual life insurance, retirement, and annuities to asset management. With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents, we help customers world-wide develop strategies for growing and protecting wealth.
The Business
Prudentials Marketing Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.
The Team
The USB Creative Team is a highly collaborative environment where fast, exceptional work is mandatory. The USB Creative Team is fully aligned to helping the US Businesses achieve their goals. You will need to be as passionate about solving business problems and achieving business goals and objectives as you are about doing award-winning creative work.
The Role
Were looking for a dynamic, passionate Copywriter who wants the opportunity to tell great stories for one of the most respected, purpose-driven brands in the world Prudential. The best candidate will have the ability and desire to take complicated financial services content and translate it into simple, concise, compelling copy that inspires consumer audiences to take action. This position will be part of the USB (US Businesses) Creative Team and will support one or multiple U.S. businesses (Group Insurance, Retirement Strategies, Individual Life Insurance, and Prudential Advisors/Retail Advisory Services).
Were looking for a great storyteller for multiple audiences. Someone with the ability to collaborate with a design partner to concept and execute across all media and touchpoints. While prior financial services experience is not required, the desire to learn complex financial products is. The ideal writer should be able to take and implement feedback to grow as a creative professional. This position supports a fast-paced organization and so the ability to manage complex, multi-step tasks is key to success. Finally, the ideal candidate is an organized self-starter with excellent interpersonal skills and a keen ability to think outside the box.
Responsibilities include:
Brainstorm, strategize, and create content that promotes products and services for Prudential and its US businesses
Consult with cross-functional team members and creative leaders to create great copy
Establish and enforce Prudentials brand, messaging, and voice
Ensure creative material is well-researched, effective, and consistent with goals and brand standards
Present themes and concepts to key stakeholders and business partners, champion that work through to completion, and incorporate learnings for continued improvement
Interview business partners, senior executives, subject matter experts and stakeholders to gather the information needed to create effective business messaging
Stay current on marketing communications trends in and out of the industry
Be in the know about various new media communications methods
Understand Prudentials institutional audiences and how to best communicate with them
Recognize the nuances of communicating through all media formats and converting messaging to be applicable across all media
Meet or exceed all deadlines and deliverables
This role is open to Hybrid or Virtual candidates.
Your Expertise
What youll need to succeed:
Bachelor's degree from an accredited school
3+ years copywriting experience
Experience in financial services, life insurance, annuities and advanced or institutional markets is helpful but not required. The desire to learn all of these areas, however, IS required.
Demonstrated conceptual ability in digital and offline channels
Ability to differentiate between an idea and an execution
Proficiency in Microsoft Office suite
Detail oriented, sound writing/editorial judgment
Clear, concise, and confident verbal communication skills
Intellectual curiosity and a team-oriented, collaborative spirit
All applicants are requested to provide a link to their portfolio when applying for the position.
Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $77,200.00 to $114,800.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage...

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