VIP Marketing Specialist

Coldwell Banker Realty is seeking a full-time VIP Marketing Specialist to support operations in the West region. This role focuses on enhancing the recruitment and affiliation experience for top-producing VIP real estate agents by developing, coordinating, and executing customized marketing strategies and materials. The VIP Marketing Specialist ensures consistent branding across all channels while maintaining a strong commitment to customer service and brand standards.

The ideal candidate will collaborate with regional leadership, creative professionals, vendors, leverage company resources, and provide high-touch personalized support to facilitate a seamless affiliation experience.

We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!

Role Responsibilities:

• Working with branch managers and leadership to identify VIP agents who need strategic marketing and brand support from before affiliation and through the onboarding process.

• Preparing personalized presentations as requested for VIP agents and participating in the recruiting meeting with the branch manager and/or leadership team.

• Consulting and brainstorming creative concepts with VIP agents to execute personal marketing strategies to enhance their business while showcasing our core values and leveraging company resources.

• Work closely with designers, copywriters, and other creative professionals to ensure cohesive branding and execution of VIP agent marketing strategies and messaging across all marketing channels.

• Utilize project management and tracking software to organize tasks, set deadlines, monitor progress, and ensure timely completion of marketing projects.

• Act as a liaison providing applicable agent-approved marketing assets to external vendors for print or advertising services.

• Providing issue resolution and one-on-one assistance for VIP agents as needed.

• Collaborating with local office staff, regional marketing, and onboarding teams for newly affiliated VIP agents to ensure a seamless affiliation experience and communicating any relevant challenges or opportunities throughout the process to local leadership.

• Staying on top of quality issues, rules, industry regulations, and protocols related to marketing, such as acceptable Fair Housing language; national, state, and local Association of REALTORS® requirements; MLS, and all Coldwell Banker identity standards.

• Attending and participating in regional marketing meetings and/or training sessions.

Travel Requirements:

• None required; this is a remote role

Preferred Qualifications:

• Bachelor's degree in marketing, communications, or a related field preferred

• Prior experience with elite or luxury clientele.

• Ability to effectively prioritize work, consistently meet deadlines, and follow up on open items to ensure a timely and acceptable closure

• Ability to follow directions with solid critical thinking and problem-solving skills

• Ability to generate a complete agency-style creative brief.

• Adapt to changing business needs and identify opportunities for creating efficiencies in our day-to-day operations and processes.

Required Qualifications:

• Prior real estate industry experience required

• 3+ years of experience with marketing planning, strategy, social media & advertising

• Strong communication and interpersonal skills, understanding of basic design principles, and the ability to handle small copywriting jobs and presentation development.

• Experience working effectively in a fast-paced, multi-functional role

• Excellent customer service skills and polished public speaking abilities.

• Detail-oriented with the ability to track and manage projects from inception through execution.

• Tech savvy with strong working knowledge of Microsoft Office Suite, project management systems, and CRM systems.

Coldwell Banker® (https://www.coldwellbanker.com/) is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc. (http://www.anywhere.re/)  (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng)

The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.  Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey.  With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.

At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report (https://assets.website-files.com/633f08923c4c519693723aa5/63f7690462db639dcd8b18de_Anywhere%20CSR%20Report%202022.pdf) .

You’ll find our commitment to diversity reflected in our achievements:

• Recognized as one of the World’s Most Ethical Companies since 2011.

• Anywhere has also been designated a Great Place to Work since 2019.

• Recognized by Fortune as one of America’s Most Innovative Companies.

• Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.

With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.

EEO Statement: EOE including disability/veteran