Description

Amazon’s cross-channel, cross-category marketing (XCM) organization is looking for a driven and dynamic Senior Marketing Manager to join our Brand/Retail Multicultural Marketing team. A strategic thinker with a strong operational bias, this individual will help lead and manage inclusive marketing programs to help strengthen Amazon’s perception as a top of mind brand among Multicultural communities in North America.

To be successful in this role, the candidate will demonstrate the following behaviors:

• Focuses on the needs of our diverse customers, the objectives for the work and the strategies to accomplish them

• Balances thinking and acting, pulls a strategy through to tactics and execution

• Uses and applies data & evidence responsibly to guide strategies, inform judgement or make decisions

• Communicates clearly & effectively, ensures understanding, establishes credibility with peers & leaders

• Engages in active listening and gathers diverse perspectives, while not shying away from being decisive

• Employs sound critical thinking & problem-solving approaches, comes to the table with solutions

• Identifies & assesses risks quickly, puts plans in place to mitigate or manage them

• Recognizes and solves for contending priorities, presents & evaluates trade-offs

• Rebounds quickly from unexpected setbacks, strives for continuous improvement

• Embraces invention without precedence while leveraging proven approaches

Key job responsibilities

• Co-author integrated marketing & mass communications plans designed to primarily reach Hispanic/ Latino/a/x, and multicultural young adult (18-24) consumers

• Shape and effect campaign & creative briefs (single-channel & cross-channel)

• Develop and execute content and amplification strategies for our cultural content hub(s)

• Oversee the translation and transcreation of Spanish-language creative across campaigns

• Define channel strategies, effecting channel plans

• Develop and execute complex campaigns & programs of small and large scale

• Outline operational & executional requirements of a program and the process to address them

• Define and design processes, implement and / or utilize workflow tools

• Co-own campaign & program budget management and adherence

• Partner with and manage creative teams – internal partners and / or external agencies

• Manage creative asset development & delivery across multiple channels

• Work with Insights team to design learning agendas and assess campaign & program performance

• Collaborate with internal partners to share learnings, identify multicultural insights, shape strategies and design & execute multicultural targeted or inclusive campaigns for the US and Canada.

• Lead or co-lead campaign and program alignment meetings and creative reviews with senior leaders, stakeholders and global partners

A day in the life

The Senior Marketing Manager works closely with teammates and partners across Campaign and Project / Program Management, Brand Planning, Creative, Media and Insights as well as with brand & business stakeholders in other parts of Amazon, agencies and external companies. The scope includes support and management of brand affinity and retail event campaigns, along with more focused and culturally-nuanced efforts, where you will provide strategic input, campaign leadership, cultural expertise and creative thinking. This individual thrives in complex and fast-paced environments and can effortlessly pivot from designing and executing single channel campaigns to leading cross-channel, cross-functional programs, often simultaneously.

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA | Santa Monica, CA, USA | Seattle, WA, USA

Basic Qualifications

• 6+ years of developing and managing acquisition marketing or channel programs experience

• Experience using data and metrics to drive improvements

• Bachelor’s degree or equivalent professional experience

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners

• Foundational and strategic understanding of multicultural diverse segments

• Experience with inclusive Marketing Campaigns reaching Hispanic and young adult audiences

• Experience in integrated, cross-channel communications – strategy, planning, content development, execution, ideally in campaigns reaching diverse segments

• Expertise in paid & owned media channels

• Strong understanding of marketing measurement

• Fluent in Spanish (written and spoken)

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $94,600/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.