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Senior Marketing Manager (Kerastase)

New York, NY, New York

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Permanent

New York

New York, NY

Marketing

Full - Time

12-Sep-2024

Job Title:  Senior Marketing Manager, Kerastase

Division: Professional Products Division

Location: New York, New York

Reports To: AVP, Marketing Kerastase

Who We Are: For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products , our mission is to support hairdressers, develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.

What You Will Do:

Responsible for growth and development of assigned brands through the proposal and implementation of brand strategy and promotional calendar. Serves as the lead throughout the development and execution of comprehensive marketing strategies. Interact effectively with departments such as: sales operations, finance, education, digital, D2C, creative, national accounts, global marketing team and senior management team. Monitor and analyze business results in order to recommend opportunities for improving plans and their execution.

The duties of this position include, but are not limited to:

• Innovation

• Support leading innovation to market strategy leveraging marketing insights on pricing, mix and competitive trends

• Ensure launches align with brand strategies & partner DMI teams on seamless execution for the US market

• Propose need gaps based on analysis of competitive landscape and trends that align with the brand identity

• Partner with DP and S&OP on sizing the launch for the US market

• Partner with channel teams to execute launches in the US market

• Pricing

• Develop brand pricing strategy through competitive analyses and price elasticity studies to determine portfolio pricing

• Develop pricing strategy for all new launches and range extensions

• Finance and Budget

• Help to build and manage total Marketing Budget in partnership with cross functional teams, managing budget allocations between spending buckets

• Understand and help manage financial implication of forecast (i.e.), trends, full year number

• Insights and Analysis

• Evaluate product performance across all franchises

• Competitive analysis and identify white space opportunities

• Partner with CMI to deliver market, salon, and consumer research and analysis to inform brand strategy and influence DMI

What We Are Looking For:

• Bachelors degree in Marketing or related field.

• MBA preferred.

• 5-7 years brand management experience, preferably with beauty industry-related experience.

• Superb analytical skills.

• Excellent written/oral communication skills and forecasting experience.

• Strong execution, leadership and consensus building/decision making skills.

• Computer literacy on Windows, MS Word, PowerPoint and Excel.

• French language skills a plus.

What’s In It For You:

• Salary Range: $119,900-$140,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

• Employee Resource Groups (Think Tanks and Innovation Squads)

• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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