Responsible for developing and executing strategic public relations campaigns to enhance the watch brand's visibility and reputation. Will work closely with the Marketing and Communications teams to ensure that our brand message aligns with our core values of luxury, elegance, and precision. Prepare and distribute press releases and media kits to promote new product launches, events, and brand developments. Develop and refine key messaging for the brand, ensuring consistency and alignment with brand values. Collaborate with the Marketing team to create engaging content for press releases, blog posts, and social media that showcases our luxury watch collections. Recruit and pitch new Content Creators for Brand loyalty development. Maintain master editorial tracking document, including all press requests, pitching, anticipated editorial, secured editorial and missed opportunities. Plan and execute high-profile events such as product launches, exclusive previews, and celebrity endorsements. Coordinate PR guests and activities during national and international events. Daily relationships with stylists for talent placements. Arrange for photoshoots. Constant relationship building with editors and influencers. Coordinate media attendance and ensure a seamless experience for attendees. Maintain and save well-organized database of press texts and brand communication tools across all categories including but not limited to press kits, images, preview boxes, information notes, etc. Update, and maintain press, e-influencer, and industry contacts database, ensuring accurate records for internal reporting tools and gifting. Develop crisis communication strategies and protocols to protect the brand's reputation in the event of negative publicity. Stay informed about industry trends, competitors, and emerging opportunities in the luxury watch market. Use market insights to recommend adjustments to PR strategies as needed. Invoices management with review and payment. Assist on monthly PR budget. bachelor’s or foreign equivalent in public relations, communications, marketing, international relations or related field.

Minimum Salary: 51,314 Maximum Salary: 51,314 Salary Unit: Yearly