Job Information
Paramount Manager, Program Marketing in New York, New York
Overview & Responsibilities:
The Manager, Global Program Marketing facilitates the execution and analysis of marketing campaigns, delivering forecasted outcomes for select current and new Kids & Family film and series programs. In addition, this individual supports franchise management for live-action and animated properties that are distributed across multiple platforms, including Paramount+ and Nickelodeon linear.
Responsibilities include but are not limited to:
Support the development, execution and evaluation of world-class global marketing campaigns, delivering new audiences and retaining existing fans across multiple platforms
Synchronize the campaign lifecycle from kickoff through post-campaign analysis, including: marketing and creative strategy, positioning, briefing, campaign development/execution and performance monitoring/optimization/after-action review
Interact with cross-functional teams on go-to-market implementation in owned, earned and paid media channels
In partnership with internal teams and external agencies, maintain the organization and trafficking of creative assets to ensure timely delivery
Build internal and external presentation materials and decks for strategy meetings, partners, Production & Executive Teams
Manage essential campaign documents including calendars, one-sheets and decks
Collaborate with BI, Finance and Media to analyze campaign performance and provide actionable insights to optimize tactics throughout/beyond the life of a campaign
Research industry trends and conduct competitive analyses to help inform decision making
Identify incremental strategic opportunities to enhance marketing campaigns, drive acquisition, retention, and/or viewership
Facilitate long-term vision and franchise development strategy specific titles that live on and drive engagement, attention, and revenue long after launch
Support team growth and development
Basic Qualifications:
5+ years experience in entertainment marketing, preferably at a studio and/or streaming service, ideally with prior responsibility for launching Kids & Family Programming
Extensive experience with core marketing software, including Microsoft and Google ecosystems, and the ability to effectively use accordingly: PowerPoint, Word, Excel, Google Drive, Docs, Sheets, Slides, Slack, AirTable
Strong knowledge of social media, digital ecosystems, influencer programs and IP building
Successful track record in helping to build awareness, interest, viewing and (where applicable) TVOD revenue/SVOD subscriptions for top-tier entertainment IP
Bachelor's degree preferred
Additional Qualifications:
A data-driven approach to marketing, with experience and an ability to interpret analytics and apply research to make informed recommendations
A supportive partner with a positive demeanor and encouraging disposition
Stellar organizational skills with an ability to multitask, prioritize and manage a challenging, fast-paced workload, working across multiple campaigns, priorities and collaborators at any given time
Impeccable communication (verbal and written) and presentation skills
Proficient at working within and collaborating with cross-functional teams at all levels, as well as third party agencies and partners
Able to thrive within a highly time-sensitive environment
Strong entrepreneurial approach (Excited to find a way)
Excellent sense of humor!
#LI-hybrid
Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com . Nickelodeon and all related titles, characters and logos are trademarks of Paramount Global.
ADDITIONAL INFORMATION
Hiring Salary Range: $88,000.00 - 110,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.This position is bonus eligible.
https://www.paramount.com/careers/benefits
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.
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