Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing (SBM) Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending and Co-Brand cards plus our banking solutions across Business Checking and Business Line of Credit.   

Within SBM, the Blueprint Customer Marketing team focuses on driving product activation, engagement, and retention for Business Checking and Business Line of Credit, as well as overall small business customer awareness and adoption of the Business Blueprint digital platform.

The Director, Small Business Marketing Automation & Enablement will lead automation, data, process, and operations to enable Small Business Marketing communications, with a primary focus on Business Line of Credit, Business Checking, and Business Blueprint customer emails. For Business Line of Credit and Business Checking, the focus will be on enabling campaigns and journeys to establish a fully scaled & optimized moment-based lifecycle marketing program that maximizes the use of real-time data attributes. For Business Blueprint, we will be partnering with other marketing teams across SBM to enable triggered communications that introduce and drive usage of the new digital platform.

Key Responsibilities:

• Create and deliver against a marketing capabilities roadmap in partnership with Product Development and tech teams

• Partner with Marketing teams to strengthen personalization and real-time targeting capabilities by continuouslyoptimizingour customer data attribute set

• Support Beyond-the-Card (BTC) and Blueprint customer marketing efforts by enabling and deploying broadscale and targeted email communications, including lifecycle journeys, e-newsletter & seasonal/thematic campaigns, feature launch announcements, triggers, and API-drivenservicing comms

• Oversee Beyond-the-card and Blueprint servicing emails that deploy out of Salesforce Marketing Cloud to ensure channel consistency and adhere to channel standards

• Oversee intake & calendar planning process for BTC & Blueprint customer emails, constantly refining processes to maintain the highest standard of operational rigor and efficiency

• Own BTC & Blueprint email PRSAs, operational quality, email channel health, and efficiency metrics

• Assess opportunities to provide capabilities expertise on best practice use of enterprise email technology (e.g., data as content, flash, etc.) that support our core card business

• Manage a team of marketing automation specialists and technical email developers

What we're looking for in you:

• Proactivity: you take ownership, operate independently, solve problems creatively, work to remove roadblocks, and are persistent

• Curiosity: you ask questions, love learning, dig into the details, and challenge the status quo

• Strategic thinking: you provide thought leadership and cansynthesize complex information and communicate the big picture in an inspiring way

• Flexibility/Adaptability: you adjust quickly to changing contextand effectively lead your team throughcomplexityand/or change

• High standards: you strive for flawless execution, and you have an eye for detail

• Logical thinking: you can think in systems and data

• Empathy: you care deeply about and support your team and those you work with

Minimum Qualifications

• 5-10 years of experience in Marketingor Product Development

• Deep expertisein the email channel

• Strong understanding of targeting and personalization data architecture and flows

• Experience leading and developingteams

• Experience with Salesforce Marketing Cloud Journey Builder (or trigger-based email capabilities within another ESP)

Preferred Qualifications

• Direct experience working within an ESP to create audiences and automations using data attributes

• Direct experience working with marketers on personalized data as content

• Experience developing new martechcapabilities with technical teams

Qualifications

Salary Range: $130,000.00 to $205,000.00 annually bonus equity (if applicable) benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Job: Marketing

Primary Location: US-New York-New York

Other Locations: US-Georgia-Atlanta

Schedule Full-time

Req ID: 25002533