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Turner Broadcasting Digital Sales Planner, Programmatic in New York, New York


Posting Job Title:

Digital Sales Planner, Programmatic

WarnerMedia Division:



United States - New York - New York

Posting Job Description:

*The Turner Story *

Turner, a WarnerMedia company and a leading media conglomerate, creates & programs world-class content in the news, entertainment and sports verticals. Turner content reaches hundreds of millions of consumers globally and in the US via TV and digital distribution. Turner's consumer-facing brands include CNN, CNNMoney, Bleacher Report, tbs, TNT, Cartoon Network, along with deep relationships with sports leagues such as the NBA, MLB, and NCAA March Madness.

The Day-to-Day

  • Manages the pre-sales processof automated guaranteed campaigns, including pre-, mid- and post-flight.
  • Development and maintain reporting and store fronts within platforms (dashboards and report templates).
  • Strong understanding of ad platforms, PMP (DSP / SSP) and PMP.
  • Serve as the day to day client contact for all digital media plan submissions, plan revisions, and optimizations.
  • Accompany Sales Reps on select sales calls (if materially valuable to closing the sale).
  • Maintain service excellence through effective client communication.
  • Work with Inventory and Rev Ops team to monitor and manage pacing and bid performance to achieve campaign KPIs for non-guaranteed orders.
  • Request, receive and process creative assets to send to QA and Ad Ops.
  • Support sales teams in setup and execution of programmatic campaigns.
  • Work with Rev Ops to ensure setup of private marketplace deals (deal IDs) is complete.
  • Execute updates to price floors and targeting exchange marketplace.
  • Maintenance of integrations between programmatic platforms/sales, order management, and ad serving systems.
  • Coordinate with revenue and inventory management teams on reporting initiatives. The Essentials

  • Recommended 2+ years of experience in digital sales planning, previous programmatic experience preferred.

  • Experience with Google AdX, Rubicon, Index, or other publisher-side programmatic platforms.
  • Familiarity with buy-side programmatic tools (DSPs).
  • Ability to balance workloads from multiple stakeholders including sales, sales engineers, yield, ad operations, and revenue operations teams within digital organization. The Perks

  • Paid time off every year to volunteer

  • Access to well-being tools, resources, and freebies
  • 2018 Best Company for Working Mothers
  • 2018 Best Company for Dads
  • An in-house learning and development team to help shape and grow your career
  • Part of the WarnerMedia family of powerhouse brands Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

Requisition #:


Position Type:

Full Time

Area of Interest:

Ad Sales

Business Unit_TBS:



Advertising, Cable/Broadcast Television Networks, Games – Development & Publishing, Online Content/Services