Summary:

Meta is looking for a Brand Strategy leader to work on the Corporate Marketing team. Brand Strategy is responsible for identifying the most important brand opportunities across Meta’s portfolio; embedding with product teams to understand roadmaps, and build enduring brand systems and tools that help teams make enduring decisions. For example, the team defines the company’s brand architecture strategy, develops positioning and naming models, and supports the development of identity systems, brand marketing campaigns and activations, as well as product experiences. The ideal person for this role knows how to energize and direct teams to solve complex problems. They have a strong background in developing cogent, creative and insights-driven brand strategies. They are excited about the technologies Meta creates and the potential of AI and the metaverse. They are a doer and simplifier with the unique ability to solve problems, collaborate and drive cross-org alignment on some of our most timely and high-priority brand initiatives. They are a highly skilled communicator with a proven ability to ask and answer difficult questions, form quick (but sound) perspectives, advise stakeholders and be a true partner to multi-disciplinary teams. They are a hybrid thinker: equal parts analytical acumen and creative fluency. Finally, they are able to look beyond individual brands and teams to optimize for our goals as a company (a portfolio of brands).

Required Skills:

Brand Strategist, Company Marketing Responsibilities:

1. Lead discussions and recommendations on what brand types are appropriate for new or existing products, services, and programs, and what brand within the portfolio they might leverage in-market

2. Author strategic briefs for product, creative and marketing partners

3. Collaborate with our internal insights team and external partners to design and analyze research and measurement

4. Develop and refine tools (e.g., frameworks, decision trees, guidelines, trainings) to equip the company

5. Partner with creative, comms, media, policy, product and more to develop cohesive go-to-market strategies

6. Bring your brand and visual identity lens to work, ensuring we’re applying existing systems and identifying opportunities to develop new systems

Minimum Qualifications:

Minimum Qualifications:

7. 12+ years experience in a strategist or planning role at a brand-side company, agency or consultancy

8. Experience building, implementing and optimizing brand foundations

9. Experience partnering with product teams (product design, content design, product management) and using brand strategy to inform product experiences and GTM executions

10. Experience collaborating with dynamic and matrixed organizations

11. Experience partnering with creative and/or design teams

12. Experience leveraging data, research and insights to inform strategies and recommendations

13. A self-starter who thrives in a fast-paced and ever-changing environment

14. Experience in presenting to executive and senior leadership

Preferred Qualifications:

Preferred Qualifications:

15. Experience working with company and sub-brand architectures

16. Experience developing brand architecture, naming systems, and messaging frameworks

17. Experience developing 360 brand activations

18. Tech sector background

19. Experience developing and rolling out cross-org strategies for brand implementation and/or governance

20. Previous people management experience — this role is not managing today, but may in the future

Public Compensation:

$180,000/year to $252,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.