About the Role

We are looking for an experienced Brand Media & Investment Manager to translate strategic priorities into brand targeting, investment and media strategy recommendations that drive measurable awareness and consideration lifts, working both with our regional marketing teams as well as our media agency partner to activate, measure, and optimize. The ideal candidate is highly self-directed, with a deep understanding of how media investment can drive brand impact, balancing traditional media with other innovative ways of building brand and loyalty.

What You'll Do

• Lead media and investment strategy and develop global media guidance aligned with marketing's goals:

• Analyze internal and external data to derive insights, develop audience segmentation, and create target audiences in partnership with our data science, research & insights, media, and business strategy & planning teams

• Develop an audience segmentation strategy aligned to business objectives and align segments with appropriate investment and multi-channel targeting strategy in partnership with agency planning and activation teams

• Lead cross-channel media strategy and planning, advising leadership on the reasoning behind decisions

• Partner with regional marketing teams to ensure media strategies maximize total impact across media, creative, and local considerations

• Lead annual planning across portfolio of brands and products based on business objectives, media best practices and R&F guardrails

• Develop standardized sizing methodologies, scenario planning, and exploring partnership opportunities

• Forecast the global media budget ensuring it is allocated effectively across different business priorities, channels, and campaigns

• Drive media innovation and continuously uplevel media practices at Uber

• Identify and evaluate new media opportunities such as emerging channels and technologies to craft actionable recommendations

• Continually test and learn into new tactics and innovative ways of building brand

• Provide media thought leadership to senior leadership and other internal stakeholders

• Advise on marketplace trends and investment best practices

• Forges relationships with regional marketing and senior leadership across teams (research & insights, data science, brand, creative)

• Bring outside-in thinking by integrating external best practices in-house

Basic Qualifications

• 6+ years of experience in media strategy supporting a marketing organization

• Bachelor's degree

• Understanding of media metrics and consumer segmentation

• Previous experience in media investment planning, strategy, brand measurement, and analytics

• Ability to navigate a highly matrixed organization and represent team with integrity and self-sufficiency

• Biased toward action and a master disambiguate/simplifier, always pushing towards clarity and delivery.

• Strong communication skills (written & verbal) with the ability to clearly deliver information to a variety of audiences

• Highly-proactive, organized, self-starter capable of effectively managing several projects at the same time

• Ability to analyze large amounts of data, synthesize complex ideas, and extract the relevant information

Preferred Qualifications

• SQL/Google Sheets proficiency

• MBA degree

• Management Consulting experience, preferably in the tech, media, entertainment space or TMT expertise

For New York, NY-based roles: The base salary range for this role is USD$152,000 per year - USD$169,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.

Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform