Job Information
Lenovo SMB & Channel Marketing Manager - ANZ in New South Wales, Australia
SMB & Channel Marketing Manager - ANZ
General Information
Req #
WD00063562
Career area:
Marketing
Country/Region:
Australia
State:
New South Wales
City:
SYDNEY
Date:
Monday, April 8, 2024
Working time:
Full-time
Additional Locations :
Australia - New South Wales - Sydney
Australia - New South Wales - SYDNEY
Why Work at Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver smarter technology for all, Lenovo has built on its success as the world’s largest PC company by further expanding into growth areas that fuel the advancement of ‘New IT’ technologies (client, edge, cloud, network, and intelligence) including server, storage, mobile, software, solutions, and services. This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit https://www.lenovo.com , and read about the latest news via our StoryHub.Benefits & Culture:
At Lenovo, we value Innovation, Entrepreneurship, Teamwork & Serving our Customers. If you strongly align yourself with our culture & belief, you are at the right place. Check out what we offer and build a rewarding career with us!
At Lenovo we are proud to be an equal opportunity company
A multitude of professional and personal development opportunities
Competitive remuneration & benefits
Access to various trainings
Performance-based rewards
An international team with a high focus on diversity & inclusion
Hybrid working environment, one of the most rewarding thinking IT companies
.... and a lot of fun: We like to celebrate successes!
Description and Requirements
Responsibilities:
Develop and implement key programs to generate demand and build brand awareness in SMB and the channel partner community
Manage and drive co-marketing demand generation initiatives and marketing communication plans with business partners
Drive the quarterly planning cycle, budget allocation, QBR to align with GTAP team, ANZ GMs and ANZ segment leaders
Attend and participate in all MBR and provide marketing input and advice
Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ANZ marketing execution.
Elaborate joint marketing approach with Alliance Partners (e.g. Microsoft, Intel) at ANZ level.
Plan and execute key events for SMB customers and business partners
Lead all strategic projects roll out in ANZ including Think WW campaign
Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective
Experience:
12+ years of experience in SMB and channel marketing in the IT industry
Strong background on an understanding of channel/partner landscape and ecosystem in the IT industry
Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools; knowledge of Marketing Automation, CRM and Digital tools will be an added advantage.
In-depth knowledge and experience in latest marketing trends (at least 5 years)
8+ years in digital and online marketing
MS/Intel marketing development fund experience
Work experience in PC/IT industry (channel structure, etc.)
Work experience in international companies
Existing Marketing Leader experienced in Commercial Marketing (B2B).
Ideally Personal experience in New digital/social marketing and traditional ATL/BTL. Ideally works in leading IT companies
Requirements:
Self-Starter/Entrepreneurial
Basic knowledge and genuine interest on PC+ products
Business level English skills
MS Excel and PowerPoint
High-level logical thinking, critical thinking
Practical, flexible and result oriented mindset (no silo, no bureaucracy)
Personal network with Marketing experts in IT industry
Additional Locations :
Australia - New South Wales - Sydney
Australia - New South Wales - SYDNEY
Australia
Australia - New South Wales
Australia - New South Wales - Sydney , * Australia - New South Wales - SYDNEY