Category Development Director, Mass Channel

• Location: Must be located in Bentonville, Arkansas

About the job

Ready to push the limits of what’s possible? Join Sanofi in one of our sales roles as Category Development Director, Mass Channel and you can play a vital part in the performance of our business while helping to make an impact on millions around the world.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities:

• Category Leadership: Ability to define omni strategies that deliver sales and share growth to help position Sanofi as the “go-to” partner on thought leadership and category expertise in our departments with retailers.

• Retailer Focused: Understand the retailer’s strategy for the category and bring insights & ideas on how to drive category growth in sales and share for the retailer and Sanofi brands. Role will be responsible for driving deeper leadership engagement and influence in both the Sanofi categories in which we play and untapped white space opportunities.

• Category Analytics: Partners with Sales Team Lead, Sales Directors, NAMS to build the category analytics needed to drive Sanofi’s business at retail.

• Shopper Insights: Lead shopper insights projects for Walmart, partnering cross functionally with our Shopper Insights and CMI teams.

• Digital Analytics: Partner with Digital Center of Excellence to analyze Sanofi’s digital position on key retailer’s online sites and identify opportunities for optimization around digital shelf, content, performance, and offer.

• Shelf Analytics: This position should be able to determine and develop new ideas on how to optimize assortment, placement, or space to drive category growth for both the B&M and Digital shelf. There are no retailer advisory responsibilities today, but a strong focus on finding ways to optimize the shelf with an omni focused mindset. Must be willing to learn virtual reality shelving software and help develop the team on the capability.

• Team Development: Lead and Develop a team of 3 insights and sales analytics managers and analyst. Collaborate with broader Cat Man Team.

• Cross-functional Engagement & Partnership: Ability to partner & communicate with Senior Leadership and internal partners, such as Sales Strategy, Category Management, and Shopper Insights, advising on channel strategies, shelving recommendations and category opportunities from the retailer lens. This role also will need to lead and coach the team on how to leverage internal research and deliverables, translating them into tactics that drive category growth at the retailer

About you

• Experience : 10+ years of experience in CPG industry, Healthcare experience preferred with a minimum of 3+ years Walmart Category Management and Shopper Insights experience.

• Soft and technical skills : Ability to analyze large sets of sales and shopper data, translate the insights into tactics, and present category growth opportunities to the retailer in a compelling way. Advanced knowledge of Circana/Nielsen, Numerator, Kantar, Mintel, Luminate, etc. Working knowledge of systems like PowerBI, Virtual Reality Shelving Tools, and Content Analytics tools preferred. Strong collaboration with multiple functions and exceptional communication skills. Proven ability to create fact-based presentations to translate sales objectives.

• Education : Bachelor's degree.

• Languages : English

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

• Play an instrumental part in creating best practice within our manufacturing facility.

• Our Waterford site is easily accessible from the M9 and offers excellent facilities including a subsidized restaurant and newly refurbished gym.

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