TEKsystems is hiring a Marketing Program Specialist for one of our top healthcare clients in New Hyde Park, NY!

The ideal candidate will have client facing account management experience from 360 agencies.

Description:

• Utilizes sales and marketing skills to manage the design, implementation and analysis of retention and loyalty marketing programs.

• Leads to establish standards, protocols, and best practices for retention and loyalty marketing campaign execution, and ongoing measurement and reporting of results.

• Provides assistance in identifying key customers and determining their needs.

• Oversees identifying and designing marketing messages to meet the needs of key customers.

• Manages day-to-day relationships with outside vendors.

• Directs vendors in development of creative and media strategies and execution as appropriate.

• Utilizes database analysis and market research to direct marketing efforts.

• Stays up-to-date on competitive threats, marketing trends and relevant regional and national retention and loyalty marketing programs.

• Utilizes quantitative and qualitative market information to guide analysis of competitive and industry trends as related to designated business units.

• Uses knowledge and skills to contribute to the development of functional objectives and principles to achieve goals in innovative ways. Problems addressed are of diverse scope and complexity ranging from moderate to substantial.

• Performs related duties as required. All responsibilities noted here are considered essential functions of the job under the Americans with Disabilities Act. Duties not mentioned here, but considered related are not essential functions.

Highly Preferred Skills:

– Experience marketing to employers/employees. B2B

– Go-to-market acquisition strategies

– Retention marketing strategies

– Unique value propositions tailored to each audience

– Insurance experience a plus

– Agency/advertising experience a plus

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.