Apprentice - Data Analyst en Marketing Digital (M/F)

Neuilly-sur-Seine

About the job

At Sanofi, we’re committed to providing the next-gen healthcare that patients and customers need. It’s about harnessing data insights and leveraging AI responsibly to search deeper and solve sooner than ever before. Join our Strategic Planning, Media & Digital Excellence Team as Apprentice - Data Analyst en Marketing Digital and you can help make it happen. Your job? Support the global and local marketing, media and digital teams in carrying out digital marketing campaigns by providing

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities

• Analyze various marketing, digital and business data (digital marketing campaigns, social listening, website analysis, CRM, etc.) in order to contribute to various uses of data in digital marketing (audience segmentation, content creation, etc.).

• Analyze digital data in order to identify audiences with the highest added value, create these audiences in Google Analytics to make them available to marketing teams in the countries for activation, monitor the implementation of these audiences as well as their performance.

• Monitor the growth and use of 1st party data (priority consumer data) in media strategies and media buying platformsMonitor and analyze the performance of brand websites and recommend actions to optimize the performance of sites and owned and earned media.

• Monitor and analyze media performance in order to provide performance reports to marketing teams on a regular basis and to help them in their decision-making.

About you

• Bac +5 Marketing or Data level training, such as a Business School, Engineering School or University.

• Initial experience or knowledge in the field of Marketing. Experience in Digital/Media would be appreciated and a specialization in data analysis/data science would be a plus.

• You are very competent in analysis and synthesis and master BI tools (PowerBI, Google data studio) as well as preferably digital analysis tools (Google Analytics). Proficiency in media buying platforms such as Google Marketing Platform or Facebook Business Manager is a plus but is not required.

• You have a strong interest in everything that involves analysis, research, and effectiveness measurement.

• You demonstrate rigor, curiosity, autonomy and adaptability.

• You like working in a team.

• Working in an international environment, you have the ability to converse easily in English with non-French speakers.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t) and check out our Diversity Equity and Inclusion actions at sanofi.com (http://www.sanofi.com/en/our-company/social-impact/diversity-equity-and-inclusion-in-and-beyond-the-workplace) !

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