Vanderbilt University Digital Content Strategist in Nashville, Tennessee

Digital Content Strategist (Job Number: 1900016)

Description

Vanderbilt University’s College of Arts and Science (A&S) is seeking a skilled Digital Content Strategist to plan, develop, implement, and distribute digital content across A&S’s various platforms and channels, including web, email, and social media. The position creates, edits, and produces content to promote and elevate the brand and messaging of the College to both internal and external audiences. The position also develops and maintains metrics to gauge the success of communications efforts, and makes recommendations to enhance strategies and tactics. The position will work with various stakeholders across the College and the University, manage projects, and look for new and innovative ways to advance A&S’s news, accomplishments, and visibility with key audiences. The Digital Content Strategist will be a member of the Dean’s Office and will report to the Executive Director of Strategic Affairs & Communications.

The College of Arts and Science is the heart of Vanderbilt University. With over 50 different majors and minors, A&S is the largest, oldest, and most academically diverse school at Vanderbilt. A&S is a highly selective liberal arts college within a major research university. It seeks to attract a diverse student body of high promise and ability from across the United States and the world. Its mission is to engage in significant and innovative research, scholarship, and creative expression in the humanities, natural sciences, and social sciences; to offer distinguished, well-taught programs of undergraduate and graduate education in the liberal arts and sciences; and to foster service to society overall.

Duties and Responsibilities:

Content Creation

  • Work with various stakeholders(including faculty, staff, students, alumni, Vanderbilt’s Division ofCommunications, Vanderbilt’s Development and Alumni Relations, and others)to identify and source A&S content that promotes the College’s missionand raises visibility.

  • Distill and create content(including interviewing, writing, editing, and basic graphic design) intovarious formats appropriate for different platforms.

  • Disseminate content acrossvarious platforms, including website, email newsletters, and social media.

  • Ensure that content aligns withA&S’s branding and messaging guidelines and university strategy, andeffectively promotes and elevates the College.

  • Develop presentations andassets that tell the College’s story to various audiences.

Social Media

  • Serve as a thought partner indeveloping a strategy to launch A&S social media channels, including(but not necessarily limited to) Facebook, Twitter, and Instagram.

  • Maintain an editorial calendarto plan content dissemination. Work closely with Vanderbilt’s Division ofCommunications to coordinate content.

  • Plan, produce, edit, and postcontent to A&S social media accounts.

  • Serve as the social mediacommunity manager, sharing information, building relationships, providingcustomer service, identifying influencers, and fostering engagement.

  • Research emerging social mediaplatforms and trends, and make recommendations for implementation asappropriate.

Website

  • Maintain the A&S website,including writing new content, making content edits, resizing photos, andusing basic HTML and web content management systems.

  • Work with A&S academicdepartments to support, assist, and provide guidance on their departmentalwebsites.

  • Explore and present ways tobetter organize and display website content.

E-newsletter

  • Create and disseminate monthlye-newsletter, including identifying and writing content, doing design andlayout, and distributing through email marketing platform.

  • Stay abreast of best practicesin email marketing and e-newsletters.

  • Help to create new strategy anddesign for e-newsletter.

Data management and analysis

  • Analyze data on the results ofdigital communications efforts, including social media, website, ande-newsletter.

  • Develop reports on performanceand engagement and present outcomes. Make recommendations on how toenhance efforts to effectively promote A&S messaging and brand.

Other duties as assigned.

Profile of an IdealCandidate:

  • A Bachelor’sdegree and at least 3-5 years of experience in marketing,communications, public relations, or related field is required. Mustinclude experience in creating and managing content across digitalplatforms, including websites, email marketing, and a track record ofsuccess in social media.

  • Acomprehensive understanding of how digital communications can be used inan organization’s communications strategies; demonstrate excellent newsjudgment; and have excellent written communications skills.

  • Experience with: GoogleAnalytics; listening tools such as Hootsuite or Tweetdeck; basic HTML andweb content management systems; Photoshop; and Adobe Creative Suite. Basicvideo production/editing skills not required, but a plus.

  • Ability to produce attractive,high-quality presentations, documents, and simple graphics.

  • Excellent verbal, writing, andproject planning skills.

  • Ability to successfully manageprojects and juggle multiple assignments and deadlines at one time.

  • Experience measuring andmonitoring digital marketing and how these analytics can be applied tomarketing and communications strategies.

About Vanderbilt Benefits:

In addition to offering a lively community that encourages learning and celebrates diversity, Vanderbilt University offers a competitive, flexible benefits package including health, dental, vision, life, accidental death & dismemberment, disability insurance, paid time off, and a 403(b) retirement plan with employer match. Vanderbilt offers tuition assistance to employees, spouses and dependent children. Also, after five years of service, Vanderbilt will pay up to 55% of the tuition for up to three dependent children to earn a bachelor's degree. Learn more about Vanderbilt's benefits at VU Benefits Overview at https://hr.vanderbilt.edu/benefits/6.1.17BenefitsOverview-Candidate-.pdf .

About Vanderbilt University:

Vanderbilt is a renowned private institution founded in 1873 and located in the heart of Nashville, Tennessee. The university’s students, faculty, and frequently cite Nashville and the surrounding area as one of the many perks of being a part of Vanderbilt community. Vanderbilt University is a place where your expertise will be valued, your knowledge expanded, and your abilities challenged. It is a place where your diversity is sought and celebrated. It is a place where employees know they are part of something bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt was recently ranked #1 in the Princeton Review at https://news.vanderbilt.edu/2017/08/01/vanderbilt-has-happiest-students-again-according-to-2017-princeton-review-best-colleges-rankings/ among 382 top colleges and universities for “happiest students” - as well as #2 for “best quality of life” and “great financial aid,” #5 for “best run colleges” and “beautiful campus,” and #6 for both being in a “college city that students love” and having “great campus/city relations.”

Vanderbilt University is an equalopportunity, affirmative action employer. Women, minorities, people withdisabilities and protected veterans are encouraged to apply.

Vanderbilt University is an equal opportunity, affirmative action employer. Women, minorities, people with disabilities and protected veterans are encouraged to apply.

Primary Location: United States-Tennessee-Nashville

Organization: 12000 - Arts and Science: Office of the Dean

Job: External Affairs & Communications Professionals

Vanderbilt University is committed to principles of equal opportunity and affirmative action