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Position Summary

The Senior Marketing Manager, India is responsible for driving revenue and funnel growth through Strategic Initiatives for India and SAARC region. Responsible for developing and executing country wide Go to Market strategy, campaigns and activities that are aligned with the growth initiatives for the country and contribute to revenue. As a business partner for the country General Manager, the Senior Marketing Manager will define clear Digital Pathology and consumables GTM strategy to drive exponential growth and execute country level marketing initiatives and promotional tools that meet the marketing and business targets. The Commercial Admin Coordinator, India will be reporting into this role.

Major Responsibilities

You will be a part of the India Organization and report to the Senior Marketing Manager, APAC with dotted reporting line to General Manager, India and responsible for driving revenue and funnel growth through the development of marketing strategies, KOL programs and campaigns that drive adoption and engagement based on the competitive landscape, executes on successful country product plans, and launches, and deepen understanding of customer insights.

• Develop and implement Go to market strategy and marketing programs (campaigns, webinars, events, trade shows, symposiums) promoting the LBS product portfolio to new and existing customers achieving short and long- term revenue growth, ensuring that goals are consistent with the country’s growth initiatives.

• To define clear Digital Pathlogy and consumables GTM strategy to drive exponential growth.

• Fosters a solution based, customer centric marketing approach throughout a multichannel marketing initiative. Analyze and report marketing programs efficiency and adjust strategy and tactics to increase effectiveness.

• Execution of Launch Excellence Standard Work to drive impactful launches and deliver incremental revenue, Define, monitor and countermeasure leading and lagging launch KPI’s, Provide country level pre-work input in product launches. Manage product launch activities and forecasts in alignment with GM.

• Responsible to develop and onboard Key opinion leaders’ and manage the relationship and drive quality engagement and activities to foster brand advocacy with KOLs.

• Collaborates internally to drive country activities, campaigns, product launches and content creation.

• Gather and communicates market and customer insights, keeps up to date on competitive products and activities, increase market visibility and analyze country market segmentation and market share (i.e., Mekko)

• Owns segmentation & local price setting.

• Manage event logistics & provide local event support, ensuring consistency with messaging. Provide post-event reports, ROI analysis, and regular status reports on marketing programs and initiatives.

Skills

Excellent communication skills

Regional language skills preferred.

Competent with business software (PowerPoint, Excel, Word, at a minimum)

Experience in marketing tools (i.e., Salesforce, Pardot)

Competencies/Behaviors

Utilizes critical thinking – ability to analyze and solve complex problems, managing information gaps by relentlessly seeking out Gemba data through stakeholder engagement, able to be flexible in thinking and responds positively to change or setbacks.

Moves strategy to action – through contribution of action plan creation and alignment, ensuring key milestones are achieved on time, able to prioritize independently effectively, modifies and improves action plans.

Champions continuous improvement: Observes and seeks information from stakeholders to continuously improve and streamline processes. Can manage multiple priorities and deliver a consistently strong contribution.

Education

Bachelor’s degree in science, MBA with majors in Marketing, Sales or related field

Experience

The position requires a good understanding of the pathology science, an excellent level of marketing including digital marketing to leverage digital channels for driving demand throughout the region.

Project management, to enable the Marketing Manager to drive all initiatives and manage external service providers on market research, customer studies and KOL strategy.

Experience in Marketing, development of marketing campaigns, product management, brand management, marketing strategy or other marketing roles in relevant Region

Experience in regional healthcare/diagnostics environment

Travel: Ability to travel up to 40% in-country and internationally

Language: English proficiency and second regional language dependent on location

Internal Relationships: India Leadership Team, Commercial Team, Digital Marketing, Regional Marketing.

At Danaher we bring together science, technology and operational capabilities to accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. Our global teams are pioneering what’s next across Life Sciences, Diagnostics, Biotechnology and beyond. For more information, visit www.danaher.com.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.