Job Description :

Purpose of the Role : This role is responsible for all brand related activities at the regional level by designing and implementing image building activities with the objective to drive sales through various marketing activities like consumer activations, brand visibility and events leading to brand awareness and top of the mind recall

Typical Role Requirements

Qualification : MBA

Experience: 8-10 years of experience

Knowledge & skills : - Marketing framework - planning, budgeting, execution and review. Analytical & reasoning skills, Communication & negotiation skills

Leadership Band - Strategic Implementation, Operational Implementation

Proximity to Business - Market Strategy Development, Business and Commercial Planning and partnering (Collaboration & Influencing).

Areas of Responsibility

1) Strategize and execute customer marketing initiatives and activations in coordination with brand marketing team and regional sales team. Lead the quarterly/annual planning in coordination with Marketing & Sales team within the project vertical

2) Identifying and executing brand communication options at various channels as per brand imperatives. Understand regional nuances in channels which are used in designing local programs keeping in mind brand, channel and micro channel.

3) Budget planning across various brands and ensuring seamless execution of brand plans within the budgetary framework while ensuring adherence to brand guidelines. Ensure marketing spend stays within the approved budgets at the regional level.

4) Develop visibility strategy for respective channel and oversee execution. To innovate in terms of display units, collaterals to drive visibility across the region. Should work towards standardization of processes, signage and bring about economies of scale by effective vendor management and evaluating vendors

5) Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell-out.

6) Establish a robust measurement mechanism for customer marketing initiatives and highlight the performance at the regional Level. Monitor and evaluate performance to define actionable learning for improvement

7) Understand channel's best practices in FMCG related industries and leverage it by incorporating key insights in channel programs.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

RPC Mumbai

Additional Locations :

Job Posting Start Date :

2024-08-09

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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