This job was posted by https://idahoworks.gov : For more information, please see: https://idahoworks.gov/jobs/2234944

rrUniversity of Idaho

rrBrand Marketing Manager

rrLocation: Moscow

rrDivision/College: University Communications & Marketing

rrEmployee Category: Exempt

rrPay Range: \$59,500 per year or higher depending on experience

rrFTE: 1

rrFull/Part Time: Full Time

rrPosition Summary:

rThis position is responsible for understanding our target audiences and developing marketing campaigns that position our brand according to those motivators. These marketing campaigns will not only drive audience engagement but will further define our brand\'s reputation and image related to the market.

Duties may include:

• Manage, write and edit marketing material production across various mediums
• Work with leadership to develop marketing strategy
• Work independently to develop subsequent marketing plans and initiatives
• Coordinate with consultants, agency partners, and in-house professionals to produce content
• Conduct consumer and market research
• Identify how our brand is currently positioned in the market
• Design research-based brand campaigns
• Lead marketing team members through campaigns
• Establish Key Performance Indicators (KPI), measure and report on success of marketing campaigns based on established KPIs
• Anticipate consumer trends and keep brand up to date
• Lead and manage brand influencer program
• Other duties as assigned

rrMinimum Qualifications:

r

• Bachelors Degree in Marketing, Communications, Graphic Design or Public Relations; four additional years of experience (for a total of seven years) may substitute for a Bachelors Degree

{=html} <!-- --> - Three years working in the marketing/brand development/social media space to include the following: - Writing marketing plans - Analyzing marketing data to inform marketing direction - Directing creative development - Supervising and directing the work of individuals or leading project teams - Managing media buys - Web authoring experience - Social Media management - Content Marketing story identification, development and versioning specific to published platforms - Graphic Design experience - Photo and video shoot art direction - Agency coordination - Project management

rrPreferred Qualifications:

r

• Experience with:
  • Using a content management system for publishing web content
  • Working in higher education
  • Producing and editing informational and marketing collateral
  • Project management applications
• Knowledge of:
  • Digital and social media marketing strategies
  • Management and supervisory techniques
  • Digital marketing best practices
• Deep understanding of GA4

rrPhysical Requirements & Working Conditions:

r

• None

None

r

rRequired Licensures, Certifications or other

r

r

rPosting Number: SP004510P

rrPosting Date: 07/11/2024

rrClosing Date:

rrOpen Until Filled: Yes

rrSpecial Instructions:

rThe initial screening will be based on the content and completeness of your application and the materials submitted. Your \"Letter of Qualification\" should describe how your experience, training and education make you a viable and competitive candidate for this position. To be considered you must address each of the required qualifications. Additionally, please provide information in support of your application regarding the preferred qualifications as relevant. Priority consideration will be given to candidates who apply by 7/25/2024.

rrBackground Check: Applicants who are selected as final possible candidates must be able to pass a criminal background check.

rrTo apply, please visit: jobs.uidaho.edu

rrEEO Statement

rUniversity of Idaho is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.

rr

r

r

r

r

rCopyright 2024 Jobelephant.com Inc. All rights reserved.

r

rPosted by the FREE value-added recruitment advertising agency

rjeid-996593d4cb240f4cab0c6fbeadd47f0c