Director of Digital Marketing and Marketing Communications

Date: Aug 10, 2024

Location: Morrisville, NC, US

Company: Teleflex

Expected Travel : Up to 25%

Requisition ID :10608

About Teleflex Incorporated

As a global provider of medical technologies, Teleflex is driven by our purpose to improve the health and quality of people’s lives. Through our vision to become the most trusted partner in healthcare, we offer a diverse portfolio with solutions in the therapy areas of anesthesia, emergency medicine, interventional cardiology and radiology, surgical, vascular access, and urology. We believe that the potential of great people, purpose-driven innovation, and world-class products can shape the future direction of healthcare.

Teleflex is the home of Arrow™, Barrigel™, Deknatel™, QuikClot™, LMA™, Pilling™, Rüsch™, UroLift™ and Weck™ – trusted brands united by a common sense of purpose.

At Teleflex, we are empowering the future of healthcare. For more information, please visit teleflex.com .

Interventional Urology – The Interventional Urology business unit of Teleflex is dedicated to developing innovative, minimally invasive and clinically effective devices that address unmet needs in the field of urology. Our flagship product, the UroLift® System, is the #1 minimally invasive procedure in the U.S. for treating an enlarged prostate, also called Benign Prostatic Hyperplasia, or BPH.* It is a proven approach that does not require heating, cutting, or destruction of prostate tissue.1 Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

*U.S. 2022 estimates based on US Market Model 2022-24 (5-17-22 FINAL), which is in part based on data provided by Symphony Health PatientSource® 2018-21, as is and with no representations/warranties, including accuracy or completeness.

1. Roehrborn, Can J Urol 2017

Position Summary

The Director of Digital Marketing and Marketing Communications manages the execution of digital marketing programs. This position leads creative development initiatives by driving and launching digital marketing programs. In addition, the Director will also oversee all internal and external communications within the Interventional Urology Business Unit. This key role requires the ability to be a dynamic strategic leader who will partner with multiple internal and external stakeholders at all levels, have a strong attention to detail, a collaborative teamwork approach, and the appropriate measure of professional assertiveness and diplomacy

Principal Responsibilities

• Manage strategic vision of the Digital Marketing and Communications teams.

• Responsible for managing yearly OPEX and CAPEX budgets on behalf of Digital Marketing and Communications.

• Support the team as project manager, prioritizing digital marketing and marketing communications priorities.

• Manage and organize workflow of creative assignments from initiation of the project plan through development, the med-legal review process, and delivery of finished creative materials.

• Support team collateral creation including webinars including invitations, registration, logistics, recording, follow-up emails, tracking for webinars, and conference calls.

• Manage planning and coordination of team meetings.

• Manage the team development and training of digital marketing and marketing communications teams to build a high-performing culture.

• Provide support for sales and customer requests for slides, images, posters, ads, web content, and other internal or external materials.

• Drive omni-channel campaign strategies that resonate with key stakeholders globally.

• Assist in management of SEO and PPC campaigns, including ability to work with Google Analytics and Google Adwords.

• Perform data analyses including assisting in measuring and reporting performance of marketing campaigns.

• Manage and process email marketing including managing contacts lists, templates, content, and scheduling email delivery.

• Provide third-party vendor management (e.g. digital agencies, social media analytics tools and publishing platforms).

• Perform other duties as assigned.

• Contribute to the Company culture of being collaborative, respectful, transparent, ethical, efficient, high-achieving, and fun!

• Support division wide communications strategies to ensure consistent and effective communication occurs.

• Support the sales force to ensure insights are generated to allow for effective “go-to-market” planning.

• Generate ECO collateral process improvements to streamline approval time and improve cross-functional communication.

Education / Experience Requirements

• Bachelor’s degree or equivalent practical work experience.

• At least 8-10 years of experience managing digital marketing and/or communication activities

Specialized Skills / Other Requirements

• Experience managing marketing activities within a highly regulated environment.

• Experience in the medical device, life sciences or healthcare industries.

• Strong detail orientation, project management, and organizational skills.

• Ability to communicate confidently and effectively with Sales, Marketing, Regulatory, Executive Management, and vendors.

• Ability to manage workloads and prioritize requests to meet deadlines.

• Proactive, collaborative, “can-do” approach to partnering with and "managing" internal customers.

• Strong problem solving and interpersonal skills.

• Ability to work independently.

• Proficient in MS Word, Excel, Outlook, and PowerPoint.

• Excellent verbal and written communication skills and a demonstrated ability to communicate clearly and professionally.

• Responsible for performing all duties in compliance with FDA’s Quality System Regulation (QSR), ISO13485, the Canadian Medical Device Regulations, and all other international regulatory requirements with which NeoTract complies.

The pay range for this position at commencement of employment is expected to be between $190,000-202,000 however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position will also include benefits such as medical, prescription drug, dental and vision insurance, flexible spending accounts, participation in 401(k) savings plan, and various paid time off benefits, such as PTO, short- and long-term disability and parental leave, dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

#LI-EB1

Working Conditions / Physical Demands

TRAVEL REQUIRED: Ability to travel up to 25%

WORKING ENVIRONMENT:

☒ Office/Professional ☐ Plant/Manufacturing ☐ Remote/Field ☐ Laboratory

Teleflex, Inc. is an affirmative action & equal opportunity employer. D/V/M/F. Applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status. If you require accommodation to apply for a position, please contact us at: 877-880-8588 or Talent@Teleflex.com.

Teleflex, the Teleflex logo, Arrow™, Barrigel™, Deknatel™, QuikClot™, LMA™, Pilling™, Rüsch™, UroLift™ and Weck™ are trademarks or registered trademarks of Teleflex Incorporated or its affiliates, in the U.S. and/or other countries.

© 2024 Teleflex Incorporated. All rights reserved.