Customer Insights Manager, Audience

General Information

Req #

WD00067198

Career area:

Marketing

Country/Region:

United States of America

State:

North Carolina

City:

Morrisville

Date:

Friday, July 12, 2024

Working time:

Full-time

Additional Locations :

• United States of America - North Carolina - Morrisville

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via our StoryHub (https://news.lenovo.com/) .

Description and Requirements

The Insights Center of Excellence supports data driven Marketing by empowering teams to make effective decisions with actionable insights. The Customer Insights Manager with focus on Audience, will ensure best practice research methodology and design to provide stakeholders with reliable, valid, and insightful information from our customers and the Industry.

The Customer Insights Manager will focus on Customer Segmentation and Decision Journeys, leading primary end user research using both quantitative and qualitative methods. Must be able to lead our Marketing and product team stakeholders to leverage audience insights throughout their work. The right candidate will have research background and experience in Marketing practices. Must be able to explain methodologies and deliver insights as a meaningful story.

The Customer Insights Manager will have responsibility for both consumer and commercial offerings across Lenovo’s range of products and solutions. This role requires collaboration and effective communication with global stakeholders. The Insights manager will be a highly detail-oriented, analytical, proactive strategic thinker.

Basic Qualifications:

• Bachelor's Degree in Marketing, Business Administration, or related field, MBA, MMR, IMC or other related Masters preferred

• 10+ years’ relevant experience

• Ability to drive complex, large-scale, multi-country research projects, navigating nuance of multiple cultures in a matrixed environment.

• Proven ability in driving cross-functional marketing teams/stakeholders towards common goal

• Previous market research experience in qualitative and quantitative methodologies, including segmentation frameworks and research driven decision journeys

• Proven experience with survey questionnaire design and ability to write and/or edit surveys for complex topics

• Understanding of typical research methodologies such as conjoint analysis, max diff, typing algorithms, etc.

• Understanding of media activation / targeting process within a global Marketing organization

• Previous experience in managing agency partners with complex projects

Preferred Qualifications:

• An analytical mind, able to manage details but also see the big picture in order to tell the story

• Strong attention to detail and willingness to work through any issues that emerge

• Excellent communication skills – written and verbal

• Action oriented & results driven – can ‘make things happen’

• Ability to work independently

• PC/Technology industry experience is a plus

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations :

• United States of America - North Carolina - Morrisville

• United States of America

• United States of America - North Carolina

• United States of America - North Carolina - Morrisville