Job Title: Digital Analyst - Data Strategy & Adobe Customer Journey Analytics

Location: Open to candidates who can work in Minneapolis, Minnesota and Charlotte, North Carolina.

Top Skills: Adobe Customer Journey Analytics & Adobe Experience Platform are REQUIREMENTS

Work Arrangement: Hybrid (3 days/week in office)

Overview: Join our Enterprise Data Analytics & Insights organization as resident expert for Digital Data Strategy and Adobe Customer Journey Analytics Platform. This role requires a strategic mindset to advance customer 360 and end-to-end journey reporting. You will support business marketing stakeholders while ensuring cohesion with technology, marketing, and other key partners.

Key Responsibilities:

• Manage a robust product vision and roadmap, understanding user personas, stakeholder needs, and satisfaction for Digital Data/Adobe Customer Journey Analytics (CJA).

• Partner with analytics teams and business to identify and design reporting solutions using multi-source data within CJA.

• Liaise with the Marketing Analytics, Digital Analytics, Digital Analytics Tech, and Omnichannel Analytics teams to:

• Ensure smooth delivery of ongoing/customer level reporting, analytics, and insights.

• Identify and design reporting solutions using multi-source data within CJA.

• Develop and implement quality controls and departmental standards to ensure quality standards, organizational expectations, and regulatory requirements.

• Serve as the resident Adobe Customer Journey Analytics and Adobe Experience Platform capability expert.

• Conduct office hours for the broader business and analytics community.

• Own the Adobe CJA request queue; manage what is in motion, planned for development, arbitration, and backlogged; delegate ownership of specific queue requests across marketing and technology teams.

• Collaborate with Digital Analytics engineers to ensure critical data is available, with quality in the proper platforms with clear SLAs.

• Work effectively with Data Governance, IT, and risk partners to drive initiatives to completion.

• Act as a key member of the agile team to identify and manage tagging issues or roadblocks through to resolution.

• Provide traditional Digital Analytics support: Support 1-2 business product teams, working closely with business partners to develop pre-project measurement plans, reporting business requirements, technical analytics tagging requirements, and post-launch reports.

Requirements:

• 5+ years in Marketing Analytics or Digital Analytics.

• Bachelor's Degree or equivalent experience (5+ years) in digitally enabled businesses. MBA or graduate degree is a plus. Experience in financial services preferred.

• Strong understanding and experience with implementation and usage of web analytics tools – primarily Adobe Analytics, Adobe Customer Journey Analytics, Adobe Experience Platform, Salesforce Data Cloud, Pega.

Preferred Qualifications:

• Experience with Customer Data Platforms and the ability to manage the transition to a post-cookie world.

• Agency and media/SEO experience is a plus.

• Expert user of advanced analytics tools and techniques to perform analysis and interpret data (e.g., SQL, SAS, R, Python, Excel, Alteryx, Hadoop).

• Expert user of analytics data visualization tools such as Tableau or PowerBI.

• Ability to work and thrive in a collaborative work environment as well as independently to drive results.

• Demonstrated ability to influence change across a complex organization.

• Experience managing integration of data feeds between cross-channel properties such as email, CRM, Voice of Customer, data lakes, social media, and personalization campaigns.

• Team lead experience in one of the functional areas in digital analytics (e.g., Voice of Customer, Agile, Email Analytics, A/B testing).

• Working knowledge of AWS with the ability to query using SQL or PySpark.

Pay and Benefits

The pay range for this position is $45.00 - $50.00/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision• Critical Illness, Accident, and Hospital• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available• Life Insurance (Voluntary Life & AD&D for the employee and dependents)• Short and long-term disability• Health Spending Account (HSA)• Transportation benefits• Employee Assistance Program• Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a hybrid position in Minneapolis,MN.

Application Deadline

This position is anticipated to close on Mar 28, 2025.

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.