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Brady Corporation Paid Search Associate in Milwaukee, Wisconsin

What We Need:

We're looking for a driven, passionate, talented paid search associate to join our growing performance marketing team! This person will work closely with our paid media manager, plus other team members that include organic search, email and analytics leads. This role is an integral part of our marketing team that will help introduce Brady to our target audience and convert them to loyal customers.

#LI-Hybrid

What You'll Be Doing:

  • Generate regular reports on campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).

  • Manage paid search/PPC campaign optimizations and identify growth opportunities

  • Create and monitor split tests to determine winning ad copy and strategies

  • Track campaign pacing and performance, ensuring accurate and timely delivery of budget

  • Partner with marketing team members to develop and execute integrated campaigns across channels

  • Stay on top of always changing digital marketing landscape, industry news and emerging technologies

  • Assist with SEO/SEM, database marketing, social media, content and display advertising campaigns

    What You Will Need To Be Successful:

  • Bachelor degree in communications, marketing/business or related degree

  • Minimum 1 year of experience in digital media

  • Can understand and manipulate data using excel or google sheets

  • Excellent verbal and written communication skills

  • Excellent attention to detail and organizational skills.

  • Experience working with big data sets

  • Experience with Adobe Analytics or Google Analytics, Google Ads & Bing Ads, and Amazon Ads

  • Self-starter with ability to work cross functionally

  • Ability to handle multiple tasks and prioritize accordingly

    About Us: Who we are:Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2024, Brady employed approximately 5,700 people worldwide. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com. Why work at Brady:A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

    Our Benefits:

  • Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision

  • Generous 401(k) with company match

  • Paid time off and holidays

  • Opportunity to participate in incentive programs for all full-time employees

  • Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance

  • Education reimbursement opportunities

  • Scholarship program for children of Brady employees

  • A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities

  • Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)

  • Dress-for-your-day dress code

  • Charitable contributions matched through Brady's Matching Gift program

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