JOB REQUIREMENTS: Description Marcus Theatres Position Description - Loyalty Program Analyst Broad Description of Duties: The Loyalty Program Analyst is responsible for delivering tactical member insights that help drive the loyalty program, marketing, and overall business strategy. The Loyalty Program Analyst will assist in providing a holistic view of the Marcus Theatre customer. The analyst will help define the member lifecycle, identify campaign triggers, perform member segmentations, and suggest improvements, while also functioning as a liaison between Marketing and Information Technology (IT), and to ensure relevant member data is captured and accessible for reporting and analysis and strategies to increase member frequency and per visit spend. The Loyalty Program Analyst will also assist in the production of loyalty marketing emails including customizing content based on past member behavior, set-up, audience selection, testing and post promotion analysis and reporting. This position reports to the Loyalty Program Director. Essential Functions/Job Duties: Responsible for the development of standardized member reporting and communicate statistical and accounting data into simplified, actionable formats; Responsible for producing member data reports and utilize key insights and implications generated from those reports; Analyze all published reports for credibility, consistency, and adherence to established business processes and rules. Interpret results and offer summary insights, conclusions, and recommendations as appropriate; Support the management of a format and full-circle methodology for gathering, calculating, distributing and archiving data; Assist with the day-to-day operation, data extracts/loads and efficiency of the loyalty marketing database(s); Leverage database(s) and provide reports on transaction activity (i.e. frequency, CPP, APP, purchase behavior, movie genre); Analyze market tests within all channels (direct, email, mobile), providing results, conclusions, and recommendations; Support the management of the loyalty database update process, monitor the delivery of data inputs, database, data enhancement processes, and data integrity; Assist in the creation of customer segmentations specific to loyalty; Loyalty member email marketing - Assist in the creation and management of loyalty promotions and automated campaigns, including promotion setup, testing and post-promotion analysis; Create members audience lists for promotions and assist in the set-up of emails to account for variances in theatre offerings (movies, food & beverage); Perform other such duties as may be assigned by the Loyalty Program Director; ` *The above list reflects the general details necessary to describe the principle and essential functions of the position and shall not be construed as the only duties that may be assigned for the position. Job Requirements: Willing and motivated... For full info follow application link. EOE M/F/D/V/SO ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/5A14F45F8E964091