Additional Information Pre-Opening Hotel

Job Number 24101466

Job Category Sales & Marketing

Location Casa Brera, Piazzetta M Bossi No 2, Milan, Milan, Italy

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

Casa Brera is currently recruiting an Assistant Marketing Manager to join the pre-opening team made of modern and authentic hospitality professionals.

Reporting to the Director of Marketing, the Assistant Marketing Manager is responsible for creating and executing property-level communications.

• This is a full-time position, 5 days a week with 2 days off.

• The starting date is as soon as possible.

About us

Part of the Luxury Group of Marriott International, Casa Brera is an unexpected gateway in the heart of Brera set to open its doors in autumn 2024.

Reinterpreted by Studio Urquiola, Casa Brera features 116 sophisticated guestrooms including 15 suites and the Milanese Suite. Hidden behind a rationalist façade, you will find a world of international elegance, transcending the traditional hotel experience. Our hotel promises cosmopolitan luxury, authentic lifestyle and a timeless Milanese elegance.

A Culinary hub, here flavors and sounds from different places seamlessly interlace. Odachi, showcases authentic Japanese cuisine in a cosmopolitan setting while those looking for a truly Italian experience can indulge at Scena by Michelin star Chef Andrea Berton. The Living is a welcoming space for guests to socialize over aperitivo and Milanese light bites. By night, the rooftop’s skybar transforms into an unmissable destination, with a pool and lounge areas providing the perfect spot to soak up the energy and skyline of the city.

Join Casa Brera, the new place to be in Milan, where an authentic and modern team crafts unique experiences that connect our guests with Milanese heritage in a welcoming and inclusive atmosphere.

The impact you’ll make

He/She is an experienced marketer who can lead both online and offline marketing initiatives with an innovative approach, driving revenues across all market segments. Under the leadership of the Director of Marketing, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.

This role focuses on showcasing on-property happenings, both to hotel guests and to local patrons. As part of the Marketing and Communication team, this role is fully connected into resources in their region; he/she liaises and builds deep partnerships with their Digital Field and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.

This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations activities for the hotel. Success is measured by how well the Assistant Marketing Manager helps drive the sales and revenue strategy of the property, social media engagement and also by how effectively he/she leverages the resources around them are to create truly compelling marketing and communications campaigns.

Join a pre-opening lifestyle luxury hotel

Working during the pre-opening phase of a luxury lifestyle hotel is an incredible opportunity to gain strong expertise in hospitality and a great exposure to Marriott International EMEA leaders. This can remarkably accelerate your career growth within the company and provide you with the right tools to be involved in other openings at national and international level. It is indeed a challenging experience but surely a rewarding one!

What you’ll do

Hotel Marketing and Advertising

• Executes annual marketing plan with the Director of Marketing

• Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

• Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.

• Manages F&B media schedules and verifies prompt settlement of accounts.

• Coordinates the implementation of all brand packages and practices including special events and promotional opportunities at property level in collaboration with Revenue Management.

• Acts as marketing channel for information regarding the property’s specific need periods and coordinates information regarding the property’s seasonality and opportunities.

• Develops and executes email marketing.

• Maintains frequent, active engagement with Digital Field Marketing team to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.

• Verifies all advertising for the hotel in digital and social media channels is in alignment with brand voice.

Social Media Management

• Acts as ahead of the pack in social media activity, initiatives and exposure.

• Facilitates social media engagement and updating content in local digital channels.

• Develops and executes promotions campaign in F&B, rooms and meetings through relevant digital and social media channels.

• Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

• Develops the social media strategy aligned with the marketing calendar, also taking into considerations social-only opportunities and local market activities.

• Manages the day-to-day handling of all social media channels, ensuring to communicate the right message, in line with the strategy, and adapting content to suit different channels.

• Forms key relationships with influencers across the social media platforms

Public Relations and Visual Asset Management

• Continuously look out for PR activities and PR opportunities to gain significant exposure, forging local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community.

• Develops a comprehensive PR and Digital PR plan per quarter along with agency and executes post sign-off from GM.

• Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.

• Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.

• Supports pull through impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.

• Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.

• Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.

• Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.

• Manages photo shoots, broadcasts, celebrity interviews and other specific events that require personal attention.

• Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development

• Coordinates and executes Hotel and F&B printed materials.

• Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.

• Assists in the production of all property, F&B display, and temporary signage in hotel public areas.

• Promotes collection of competitors collateral and publicity on a monthly basis.

• Manages the execution of F&B direct marketing activities.

• Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

• Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.

• Supports communications duties and functions as deemed necessary.

• Assists in the liaison and execution of joint F&B promotions.

• Works with Field Marketing to verify the Hotel’s website and related websites are updated on a regular basis.

• Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.

• Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.

• Coordinates with property and above property Field Marketing and Revenue Management teams to report success of property marketing and eCommerce performance.

• Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

What you’ll need:

• A warm, people-oriented demeanor and a team-first attitude

• Positive outlook and outgoing personality

• Flexibility, problem-solving skills and multi-tasking ability

• Excellent knowledge of English and Italian (both writing and speaking)

• Experience in a similar role for a luxury or lifestyle brand in hospitality is an advantage.

• Ideally, technical knowledge of InDesign.

What we offer

• A unique opportunity to be part of a luxury lifestyle hotel where we celebrate your unique talent.

• Part of Marriott International, the largest hospitality brand in the world- this means national and internal promotion opportunities for the right candidates. The sky is your limit here.

• World class training and development programs tailored to enhancing your skills and help you grow within the Marriott family.

• Work alongside some amazing talent- award winning, experienced hospitality professionals.

• Discounted room nights, meals, and spa access in more than 9,000 hotels worldwide-because your wellbeing means so much.

• Discounts for your friends and family.

• 5euros breakfast when staying at any of our European hotels.

• Performance and Recognition programs.

• Wellness and sustainability initiatives.

Explore our very big world

As a world-class leader in the travel industry, there’s no better place than Marriott International to make your mark. Joining us, you’ll get to entertain and meet people from all over the world as you build your experience. You’ll find a place where your personality and ideas are appreciated just as much as the work you do. And you’ll grow through opportunities to explore the business, opening yourself to various career options. If you have the natural ability to communicate and enjoy working with others, we welcome you to join our global family.

You’re welcomed here

Our highest priority is making you feel as welcome as our guests. We want you to know you’re important to us and that you’ll make an impact in your role, and for that, you’ll be appreciated and valued.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.