Global Digital Communications & Content Leader

At a glance

Position:Global Digital Communications & Content Leader

Primary Location:Midland (MI, USA), Michigan, United States of America

Additional Locations: Canada United States of America + More - Less

Schedule:Full time

Date Posted:09/19/2024

Job Number:R2055082

Position Type:Regular

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.

About you and this role

Dow Consumer Solutionshas an exciting opportunity for aGlobal Digital Communications & Content Leader! The preferred location for this position isMidland, MI, however other Dow North America locations are also open to this role. This position is part of the Dow Consumer Solutions Business Communications Team and will report to Global Business Communications Director, Performance Materials & Coatings.

In this role, you will have three main focus areas:

• Digital Communications Strategy: You will be accountable for creating and leading results-oriented digital communication strategy, in alignment with Dow Consumer Solutions (DCS) business and market strategies, and Dow’s company-wide digital initiatives. You will collaborate closely with DCS business stakeholders and multiple functions in Dow to effectively manage all digital communication channels to drive business growth.

• Global Content Strategy: You will also be responsible for leading the global content strategy, social media strategy and digital campaigns to advance positioning and communications in DCS strategic markets to achieve target outcomes.

• People Leader Responsibility ofedgeteam: You will lead and manage the performance of ouredgeteam, an internal group based in Midland, Michigan, who supports business communications projects in Dow Consumer Solutions, including but not limited to social media campaigns, permission-based email marketing campaigns, webpage content support for dow.com, etc.

Responsibilities

• Develop the global digital marketing communications vision/strategy for the business, in alignment with DCS business growth strategy, marketing and business communications strategies.

• Serve as a strategic digital advisor in the business and provide counsel to business communicators and marketers on digital communications strategy, digital communications value, content performance analytics, etc.

• Lead DCS digital/social media strategy and priorities, including organic and paid campaigns, SEO/SEM, channel management, reputation management, communications plan integration, measurement and governance.

• Lead, drive and manage the strategic content calendar at the DCS business level, ensuring consistent messaging across markets.

• Represent DCS in Dow’s Content Advisory Board (CAB), working with corporate and business representatives to help drive an integrated approach to storytelling across Dow’s communications channels.

• Drive and track content performance analytics for digital communications activities as well as customized marketing campaigns across relevant sites and platforms (e.g. LinkedIn, dow.com).

• Own the digital communications budget and manage digital agencies, including agency performance and relationship management, etc.

• Lead theedgeteam, manage team performance and prioritize resources for communication projects that support business growth.

Qualifications

• A minimum of a bachelor's degree or relevant military experience at or above a U.S. E6 or Canadian Petty Officer 2nd Class or Sergeant ranking.

• A minimum of 8 years of relevant working experience.

• A minimum requirement for this position is the ability to work legally in the United States or Canada. No visa sponsorship/support is available for this position, including for any type of permanent residency (green card) process.

Preferred Skills

• Experience in marketing, business communications, digital and/or related communications disciplines.

• A deep understanding of digital platforms and content marketing, along with excellent writing, editing and organizational skills.

• Robust knowledge of emerging digital trends, tools, and analytics.

• Ability to work with a variety of cultures, functions and businesses and other stakeholder groups along with the skills to manage multiple projects and clients simultaneously - prioritizing a diverse range of projects and meeting tight deadlines.

• Previous people leadership experience.

• Agency management.

• Budget management.

Additional Notes

Relocation assistance is not available for this position.

Benefits – What Dow offers you

We invest in you.

Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.

Here are just a few highlights of what you would be offered as a Dow employee:

• Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.

• Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it.

• Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.

• Employee stock purchase programs (availability varies depending on location).

• Student Debt Retirement Savings Match Program (U.S. only).

• Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match.

• Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.

• Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.

• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.

• Competitive yearly vacation allowance.

• Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).

• Paid time off to care for family members who are sick or injured.

• Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.

• Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.

• On-site fitness facilities to help stay healthy and active (availability varies depending on location).

• Employee discounts for online shopping, cinema tickets, gym memberships and more.

• Additionally, some of our locations might offer:

• Transportation allowance (availability varies depending on location)

• Meal subsidiaries/vouchers (availability varies depending on location)

• Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)

Join our team, we can make a difference together.

About Dow

Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 31 countries and employ approximately 35,900 people. Dow delivered sales of approximately $45 billion in 2023. References to Dow or the Company mean Dow Inc. and its subsidiaries. ​​​​Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visitingwww.dow.com.

As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available onwww.dow.com.

Dow is an Equal Employment Opportunity employer and is committed to providing opportunities without regard for race, color, religion, sex, including pregnancy, sexual orientation, or gender identity, national origin, age, disability and genetic information, including family medical history. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may call us at 1-833-My Dow HR (833-693-6947) and select option 8.