As the Brand Communications Analyst at TelevisaUnivision, you are tasked with spearheading our integrated brand presence initiatives. Your role encompasses assisting in the management of the corporate website, domain strategies, digital and social media strategies, fostering vendor relationships, and protecting the integrity of corporate brands and initiatives. You are pivotal in fulfilling our brand promise, bolstering brand equity, and cultivating consumer loyalty. Furthermore, you support the Senior Director and Director in elevating brand recognition through strategic implementation.

ABOUT YOU: You're at the starting line of an exciting journey where your creativity meets strategy in the digital realm. You'll play a supportive role in managing our corporate website and social media, learning the ropes of our brand and corporate marketing strategy while building and nurturing vendor relationships. Your contributions will help maintain the integrity of our brand and bring our promise to life, assisting initiatives that bolster our brand's image and foster customer loyalty. Under the guidance of seasoned leaders, you'll have a hand in crafting campaigns that elevate brand awareness, gaining invaluable experience and helping to shape the future of our brand's narrative.

YOUR DAY-TO-DAY:

• Website and Domain Management: Consistently refresh and upkeep the corporate website with new content that mirrors the brand's ethos and principles. This includes supervising web design, functionality, and user experience (UX) to boost visitor interaction and conversion rates.

• Content Strategy: In concert with corporate communications, devise and implement a content strategy that aligns with our marketing objectives. This involves driving compelling content initiatives and producing SEO-optimized materials such as blog posts, articles, videos, and infographics to engage our target demographic.

• SEO and SEM: Collaborate closely with vendors to administer search engine optimization (SEO) tactics that augment the website’s visibility on search engine results pages (SERPs) and amplify organic traffic. Oversee search engine marketing (SEM) efforts, including pay-per-click (PPC) campaigns, to escalate website visitation and lead generation.

• Social Media Management: Direct branding efforts on social media platforms, concentrating on the LinkedIn page, by generating and curating content that nurtures community interaction, boosts brand recognition, and channels traffic to our website. Monitor social media developments and metrics to refine brand strategies and enhance performance efficacy.

• Competitor Analysis / Best Practices: Perform ongoing competitive analysis to identify industry exemplars, discern trends, measure our performance against competitors, and spot areas for enhancement in our brand marketing strategy.

• Collaboration and Coordination: Aid the Senior Director and Director in formulating and scrutinizing marketing strategies across various campaigns. Collaborate with interdisciplinary teams, including graphic designers, content specialists, and vendors, to guarantee marketing endeavors are coherent and support the company's goals.

YOU HAVE:

• Bachelor's Degree in Communications, Marketing, or a related field. Proficiency in English and Spanish is preferred.

• At least 2 years on branding experience, website and social media management.

• Demonstrated ability to understand brand narratives and visual storytelling.

• Capability to thrive under pressure and adapt within a rapidly changing media landscape.

• Excellent communication, organizational skills, and proficiency in cross functional collaboration.

• Up-to-date with the latest media trends, brand/marketing best practices

• Bilingual in English and Spanish, with an in-depth understanding of the US Hispanic market.

OUR BENEFITS:

TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.

Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

About TelevisaUnivision

As the leading Spanish-language media and content company in the world, TelevisaUnivision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings, as well as its radio platforms. The Company’s media portfolio includes the top-rated broadcast networks Univision and UniMás in the U.S. and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisión and TUDN, the No. 1 Spanish-language sports network in the U.S. and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has solidified its position as the Home of Soccer. TelevisaUnivision also owns and manages 59 television stations across the U.S. and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio, and Uforia, the Home of Latin Music, which encompasses 57 owned or operated U.S. radio stations, a live event series and a robust digital audio footprint. TelevisaUnivision is home to the global streaming services ViX and Blim TV, which altogether host over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent. The company’s prominent digital assets include Univision.com, Univision NOW, and several top-rated digital apps. For more information, visit televisaunivision.com.

Sobre TelevisaUnivision

Como la compañía líder de contenidos y medios en español en el mundo, TelevisaUnivision cuenta con la biblioteca de contenido propio más grande y capacidad de producción líder en la industria, mismas que impulsan sus ofertas de transmisión digital y lineal, así como sus plataformas de radio. La cartera de medios de la Compañía incluye las cadenas de transmisión líderes Univision y UniMás en Estados Unidos, y Las Estrellas y Canal 5 en México. TelevisaUnivision es el hogar de 36 canales de televisión de paga en español, incluidos Galavisión y TUDN, el canal de deportes en español número 1 en Estados Unidos y en México. Con la cartera de derechos deportivos en español más atractiva del mundo, TelevisaUnivision ha consolidado su posición como la Casa del Fútbol. TelevisaUnivision también posee y administra 59 estaciones de televisión en Estados Unidos y cuatro canales de transmisión en México con 222 estaciones de televisión asociadas, los estudios de Videocine y Uforia, the Home of Latin Music, que abarca 57 estaciones de radio propias u operadas en Estados Unidos, una serie de eventos en vivo y una sólida huella de audio digital. TelevisaUnivision es el hogar de los servicios de transmisión digital premium ViX y Blim TV, que en conjunto presentan más de 50,000 horas de programación original en español de alta calidad de productores distinguidos y talento destacado. Los activos digitales más relevantes de la empresa incluyen Univision.com, Univision NOW y varias aplicaciones digitales de primera categoría. Para obtener más información, visite televisaunivision.com