Job Description :

Diageo is the #1 premium drinks company Globally and in Mexico with the biggest share of value in the Market. We are a young company born of an incredible entrepreneurial legacy with leading Brands that are top 3 in the Mexican Market like Buchanan´s, Johnnie Walker, Don Julio and many others with a very strong global and local heritage and footprint. Our most iconic brands were built by brilliant entrepreneurs with real vision and purpose, born of a revolutionary industrial age. Now, a new technology revolution is well underway that impacts the very fabric of what we do and how we do it.

We all know the power of Data, and we are looking for a brilliant Sr. Data & Analytics Manager to help Diageo build responsibly its Data capability and use the power of information to drive growth. You will build this capability across the company, collaborating with the Head of Digital Growth, and working with all digital teams across the company to ensure we have the accurate structure, capability and resources to put data to work making a competitive advantage out of it and driving growth.

Your mission will be to assess, structure, coordinate and integrate all data and business intelligence sources to provide the total business with ideas and insights to sell more and connect better with consumers. Under this mission, you will mix your technical expertise with your leadership to navigate this journey making the company, and specially Marketing, Trade and Sales areas become more data driven.

Responsibilities

• Lead and mentor diverse data and analytics teams, encouraging a collaborative and high-performance work environment.

• Develop and implement data and analytics strategies that drive measurable growth.

• Oversee the design, development, and maintenance of data architectures and systems.

• Collaborate with multi-functional teams to identify data-driven opportunities and solutions.

• Drive the adoption of data standard methodologies and ensure data quality and governance.

• Present insights and recommendations to senior leadership and partners to inform decision-making.

• Handle and optimize audience segmentation strategies to enhance targeting and personalization efforts.

• Leverage consumer insights and data to develop a deep understanding of consumer behavior, preferences, and trends.

• Ensure effective utilization of CDP platforms (Treasure Data), CRM systems (SFMC), Power BI, Tableau, and database technologies (BQ, SQL Server).

• Develop and implement CRM strategies to enhance customer engagement, loyalty, and lifetime value.

• Stay ahead of with industry trends and advancements in data analytics and technology to continuously improve the organization’s capabilities.

• Audience management and new proximity models to enhance brand campaigns efficiency and effectiveness.

• Monitor and analyze sufficiency and return on investment models in sales volume to facilitate better investment planning for the company.

• Establish and implement data governance policies, acting as the primary owner to ensure compliance and proper data management.

Capabilities

You have a consistent track record developing the data & analytics capability of a CPG company or similar, while driving business growth by crafting and deploying inquisitive ways of using data. You have the right combination of technical expertise and leadership skills that have helped you navigate, influence and drive growth in similar environments to Diageo.

• Win through execution: You are practical on your approach to data , helping other less-experimented teams take action from the data, and you know an advanced data capability is built day by day, for which you master agile skills to ensure a steady progress pace of all your projects, developments and analyses.

• Invest in talent: You enjoy being at service of several multi-functional teams and helping others develop new capabilities . You adopt simplicity and energy when trying to embark others on technical conversations, while helping your peers and teams learn new skills.

• Shape the future: You are a self starter at heart. You create your own path forward, you are experienced building arguments to get agreement and engagement from key partners and you are driven by the bigger ambition of becoming a data centric company, moving your way around to get there.

• Inspire through purpose: You have confirmed capabilities to Influence and inspire the organization and partners at different levels to move forward and get to a common ambition.

Qualifications

• Experience delivering data & analytics solutions and driving measurable growth

• 8+ years of experience working at, Digital Analytics and Data Architecture, Digital Performance and Capability building, with at least 3 years working with/for CPG companies or similar.

• Confirmed leadership experience handling and mentoring diverse data and analytics teams, fostering a collaborative and high-performance work environment

• Outstanding analytical and problem-solving skills

• Strong presentation and collaboration skills

• Must be knowledgeable in software development lifecycles/methodologies i.e. agile

• Strong problem solving, time management and organizational skills

• CDP Platforms (Treasure Data), CRM (SFMC) - Power BI, Tableau and Database Technology – BQ, SQL Serve.

Preferred Qualifications

• Master Degree / MBA / Data, Business Intelligence or Analytics Graduate Programs

• Experience opening / starting the data, business intelligence & analytics capability in CPG or similar companies

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Mexico City

Additional Locations :

Job Posting Start Date :

2024-06-26

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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