JOB REQUIREMENTS: eCommerce Marketing Manager - 2212 DESCRIPTION/RESPONSIBILITIES: Overview Summary - basic function of the role Enerpac is embarking on a digital transformation. The eCommerce Marketing Manager is an important and highly visible role that will focus on the performance of our growing global ecommerce offering by building programs that increase traffic, improve conversion rates, and drive overall revenue growth. This role will be responsible for developing and overseeing the performance of our digital advertising campaigns including SEM (PMax, PLAs, Search), DSP (demand-side platform), and potentially ecommerce marketplaces. A critical part of this role will be the technical setup (Google Tag Manager, tracking scripts, etc) between advertising platforms, Oracle Commerce Cloud (CMS), Google Analytics 4, Salesforce.com, and reporting dashboards to effectively track and analyze the overall performance of our ecommerce and advertising/communication investments from placement to conversion for attribution visibility. You will work in a global marketing function closely interacting with our digital marketing, marketing communications, and commercial marketing teams. Shift: Monday - Friday, hybrid 3 days in office schedule in Menomonee Falls/Milwaukee, WI Job Duties and Responsibilities * Manage the development and implementation of marketing plans to fulfill e-commerce vision and strategy for achieving corporate sales and conversion goals. * Coordinate digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. * Utilize messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. * Track and measure program effectiveness to drive improvement or develop new offerings. * Manage subordinate in the day-to-day performance of their jobs. * Ensure that project/department milestones/goals are met and adhering to approved budgets. Extensive knowledge of function and department processes. * Stay acutely aware of overall ecommerce performance and recommend/implement tactics to accelerate revenue growth. * Continuously analyze and improve our existing SEM (SEO, PMax, PLAs, Search) and DSP campaigns, as well as any future advertising programs. * Access different corporate systems and databases to find, aggregate and export critical data; use Excel, Power BI and other tools to effectively share data for analysis and decision making. * Apply all necessary tags/pixels/tracking codes for lead tracking from origin to conversion, whether ecommerce sales or leads routed to our sales teams through Salesforce CRM. * Monitor overall website performance through Google Analytics 4 to ensure that the site is operating effectively, and that there are limited barriers to sale/conversion. * Provide recommendations to improve overall SEO performance across global websites; work with Global Digital and MarComm teams to implement. * Use tools like Smartlook to evaluate the customer shopping path (heatmaps, rage clicks, etc.) to improve UX/UI, site experience and overall conversions. * Manage brand\'s Google Merchant Center (with agency support). * Monitor competitor and distributor ecommerce activity to identify trends; communicate opportunities to improve. * Build reporting dashboards using Google\'s Looker Studio and other platforms as necessary (e.g. Salesforce.com). * Analyze ecommerce sales to better understand the customer, industry, and application usage to create opportunities to cross-sell and upsell complementary products and accessories. Direct Reports N/A Key External Contacts/Clients Engineers Customer Relations Territory Managers Marketing Product Managers Equal Opportunity Employer-minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity ***** OTHER EXPERIENCE AND QUALIFICATIONS: Skills and Co petencies * Proficiency in digital marketing tactics: SEM, SEO, E-mail, Social, Conversion Optimization; Google PMax experience strongly preferred. * Working knowledge of analytic tools: Google Looker Studio, Google Analytics, Google Tag Manger, A/B Testing, Excel/VLookup etc. * Problem solving, self-starter, will work independently and able to own and drive complex projects across multiple functions. * Experience analyzing large sets of sales, traffic and customer data; ability to synthesize data into recommendations. * Experience analyzing ecommerce data and applying learnings to create new revenue-driving initiatives. * Oracle Commerce Cloud experience a plus. * Familiarity with SEMRush or similar tools preferred. * Strong people and process leader with the ability to improve performance and results. * Agility to navigate and lead in an ever evolving function Education and Experience * Bachelor\'s degree in marketing or a similar field; experience in lieu of education may be considered * 5+ years of experience working in marketing with at least 3 years in eCommerce. Supervisory experience preferred. Physical Demands Employee may have to lift documents/work materials up to 30 pounds in weight. Employee will have to be able to walk/climb to a variety of primary work locations, including traveling by air/auto to remote sites. This can include occasional ascending or descending ladders, stairs, scaffolding, ramps, poles, and the like. Employee will need to list ***** APPLICATION INSTRUCTIONS: Apply Online: https://ars2.equest.com/?response_id=f799c1ddd81943d0c1c7d5d243fdac95 Other: Applicants ONLY to apply via URL link provided!