Description

Location: On site at location listed in job posting.

Summary

The VP, Director of Martech Enablement will report to the SVP, Strategic Marketing & Omnichannel Enablement. This innovative pioneer is responsible for enabling initiatives that drive data and insights to activate measurable, personalized experiences for our clients across multiple touchpoints and to equip bankers to attract, retain and grow client relationships. This candidate will partner with others across the organization to advance the application of emerging capabilities in the data science, generative AI and ML spaces. This candidate is accountable for working with Marketing Analytics, CX and vendor partners to shape and deliver audiences and segments that will produce differentiated outcomes. The candidate will work with the CRM Enablement team to connect data and insights into the CRM platform and will work with the Performance Marketing channel teams to connect experiences through the orchestration and automation via our MarTech stack. This person can self-manage, respond and adjust to changing priorities and is detailed-oriented and is constantly seeking ways to improve marketing and data processes using state of the art platforms, tools and automation.

Responsibilities

• Lead efforts to drive insights to activation across multiple channels to include Marketing and banker facing (CRM)

• Function as the key steward and expert for the application of AI / ML techniques to deliver differentiated experiences across segments

• Work with Enterprise Technology and other data stewards across the organization to find effective ways to blend governed insights into Salesforce CRM for banker enablement

• Partner with Performance Marketing (Channel, Analytics) and Creative Services teammates to deliver generative, dynamic, personalized experiences to clients and prospects

• Serve as an enabler for CX partners to advance closed loop experiences that bolster client relationship retention

• Lead efforts to enable digital marketing experiences and outcomes by applying understanding of connected AdTech and MarTech capabilities

• Oversee and ensure adherence to timelines, accuracy and consistency

Related Qualities:

• Must champion the importance of the quality and accuracy of data and information leveraged by our customers and banking partners

• Demonstrated critical thinking skills, ability to accurately analyze information and make sound decisions

• Demonstrated ability to take initiative and accountability for achieving results

• Can move from strategic to tactical

• Is collaborative and has strong leadership skills

• Comfortable working in an agile setting where clear definitions may not exist

• Enjoys new challenges and has a growth mindset

Important Skills:

• Salesforce.com – working knowledge of Salesforce ecosystem (Sales / Service Clouds, Marketing Cloud, Personalization, Data Cloud)

• Database Systems: relational and other core database platforms such as Oracle, MS SQL, IBM DB2

• AI / ML: demonstrated understanding and experience with application of ML, LLMs, generative AI

• Analysis and Development: data blending, analytics, query tools such as Python, SQL, Alteryx, DataIQ

• Data Platforms: Salesforce Data Cloud, D&B RevUp ABX, Liveramp

• Marketing Automation and Orchestration: Salesforce Marketing Cloud, Journey Builder and related capabilities

• Reporting and Analytics: Visual and standard tools such as Tableau, PowerBI

• Banking and Financial Services: Domain knowledge related to consumer and commercial banking, customer journeys, customer experience (CX)

• Compliance: abreast of financial services regulations, privacy and consent requirements (CCPA, GDPR, etc)

Required Qualifications:

• Bachelor's Degree in Marketing, MIS or a related field or an equivalent combination of education, training, and experience

• At least ten years demonstrated experience

• Banking / financial services experience

About Us

First Horizon is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. With $81.7 billion in assets as of December 31, 2023, we serve clients through a team of approximately 7,300 associates and 418 banking centers throughout the southeastern United States. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. First Horizon has been recognized as one of the nation’s best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank.

Benefit Highlights

• Medical with wellness incentives, dental, and vision

• HSA with company match

• Maternity and parental leave

• Tuition reimbursement

• Mentor program

• 401(k) with 6% match

• More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits

Corporate Diversity Commitment:

We remain committed to creating a more equitable society, and that starts with our associates, our clients, and the communities we serve. We do this by elevating equity, providing capital and counsel, and committing to excellence in everything we do.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)