Influencer Marketing Lead - 2407022904W

Description

Kenvue is currently recruiting for:

Influencer Marketing Lead

This position reports to the Senior Director, Digital Enabling and is based in Markham, ON.

Who we are

At Kenvue (http://kenvue.com/careers) , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here (https://www.youtube.com/watch?v=XhsbOsBiX_M) .

Role reports to: Senior Director, Digital Enabling

Location: Markham, ON

Travel %: up to 20%

What you will do

The Influencer Marketing Lead is is a high-impact role within the Consumer Demand Generation Team to elevate the relevance and salience of Kenvue brands. Key responsibilities include leadership to drive our influencer strategy, development, and execution; support the brand and Healthcare Professional Teams with strategy and analytics of our paid and unpaid initiatives; and driving innovation and best in class activations and ways of working to build brand love.

Key Responsibilities

• Lead local and influence global influencer and creator strategy for Kenvue Canada

• Lead strategy and relationship with US and Global brand and networks

• Partner and collaborate with Brand Leads to inform creator/influencer plans and budget

• Support and shape Health Care Professional influencer talent-led strategy by collaborating with Health Care Professional teams

• Provide one-to-one, strategic campaign planning and negotiate contracts with influencers & creators

• Collaborate closely with agency partners to ensure strategic vision is being activated across megabrand and category campaign initiatives

• Collaborate with paid media team (Digital Enabling) to ensure influencer earned and owned activations work hard across the marketing funnel

• Keep a pulse on new and emerging trends and platforms—testing, learning, and experimenting in ways that feel authentic to the brand

• Lead creator/influencer agency owners for tentpole activations leaning on their strengths and evaluating their performance

• Oversee creator strategy for all tentpole activations across Spike brands (e.g. creator events, festival season, product launch events)

• Shape strategy & activation plan that supports creator interactive events and brand content seeding opportunities

• Collaborates with legal and HCC to ensure contracts, agencies, and deliverables are compliant

• Establish playbooks and ways of working (paid and organic) that drive agility, speed to market, consistent brand experiences and compliance

• Drives influencer contracting process for professional engagements

• Monitor, measure, and analyze the effectiveness of initiatives; make recommendations to optimize performance; communicate wins across the organization

• Continually assess real-time performance of content using data, analytics, and insights to adapt, or eliminate content to deliver aligned success metrics, including return on investment and social engagement.

• Manage 1 direct report fostering growth and development of team capabilities through Kenvues high performing team principles.

Qualifications

What we are looking for

Required Qualifications

• A minimum of a Bachelor’s degree or equivalent

• A minimum of 5 years of relevant work experience is required, i.e. in an influencer marketing role developing and executing strategy and campaigns

• Expertise and success sourcing, recruiting, onboarding, and negotiating with influencers

• Proven track record of developing and implementing influencer campaigns

• Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills, and experience in tracking relevant metrics

• Experience analyzing influencer-specific metrics

• Proven track record / portfolio of ideating and delivering social campaigns that drive impactful results

• Previous experience activating with HCP on social media and passion for the beauty industry, with knowledge and expertise in Skincare specifically is preferred

• Working knowledge of and experience with major social media platforms is required (e.g. Instagram, Facebook, Twitter, TikTok)

• Self-starter with interpersonal, leadership, and teambuilding skills to form relationships and work collaboratively with multiple cross-functional teams, suppliers, and agencies.

• Able to be a great leader, teammate and individual contributor, and willing/eager to work in a hands-on capacity with creative people

• Exceptional writing, communication, presentation, and influence skills, with the ability to clearly articulate and present strategies, recommendations and results to team members and management.

• Strong qualitative and quantitative analytical skills to hone in on insights, including the ability to interpret social insights and data and translate it into actionable business results

Desired Qualifications

• Experience in the Beauty/Skin Health industry

What’s in it for you

• Competitive Total Rewards Package

• • Paid Company Holidays, Paid Vacation, Volunteer Time, Flexible Ways of Working & More!

• Learning & Development Opportunities

• Employee Resource Groups

• Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Diversity and inclusion are central elements of the shared culture across the Johnson & Johnson Family of Companies. Attracting, developing and retaining a workforce that reflects the diversity of our customers and communities is essential to our success. We are committed to providing a respectful, inclusive and accessible work environment where all employees have the opportunity to achieve their potential.

Primary Location NA-CA-Ontario-Markham

Travel Yes, 25 % of the Time

Job Function Digital Marketing

Req ID: 2407022904W