Content Excellence Leader - 2407023073W

Description

Kenvue is currently recruiting for:

Content Excellence Lead

This position reports into the Sr. Leader Digital Excellence and is based in Markham, Ontario.

Who We Are

At Kenvue (file:///C:/Users/LGalin/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/TF1W5FAG/kenvue.com/careers) , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here (https://www.youtube.com/watch?v=XhsbOsBiX_M)

Role reports to - Senior Leader, Digital Excellence

Location - Markham, Ontario

Travel % - 10

What will you do

The Content Excellence Lead will advance the content capability and brand consistency across the consumer journey through operational and executional excellence; living into the evolving best in class content and production process across advertising and the digital shelf; delivering creative ROI growth through adherence of best practices & compelling content; and continuous innovation to enable best in class content and build brand love. This role will be well skilled in cross functional and regional stakeholder management while guiding a direct team with 2 graphic designers.

Responsibilities include:

• Drive consistent brand experiences in partnership with global agency ecosystem model that aligns with our business goals, categories and needs and compliance

• Shape and evolve local processes and frameworks to enable best-in-class content strategies & creative excellence across channels, platforms & audiences enabling brand equity & ROI growth through best practices

• Ideate, create and lead transcreation of content for paid / organic social and omni-channel platforms

• Analyze content performance and scale learnings and insights across portfolio of brands

• Accelerate operational excellence by defining, measuring, and optimizing processes to reduce complexity and improve quality

• Partner with Global teams to formalize local content process and playbooks

• Collaborate with brands and external partners on big creative concepts and contribute subject matter expertise to advance campaign objectives and outcomes

• Support amplification of organic and influencer content across digital platforms in joint-collaboration with PR agencies, Comms team and Brands

• Work with key partners like our media agency, Google, Meta, TikTok, Pinterest and Amazon to use their expertise to optimize content and improve activations

• Operationalize E2E transcreation process delivering efficiencies & reducing complexity

• Fast-track transcreation process for digital shelf and NPIs

• Pilot new approaches and leverage insights to improve efficiency and effectiveness

• Drive content creation innovation by exploring and testing new solutions and technologies

• Monitor adherence to creative excellence framework & automate creative optimization (e.g. AI)

• Oversee direct reports – Graphic Designers

• Live into Kenvue high performing team principles to foster growth and development of this team and capability

Qualifications

Required Qualifications:

• A minimum of a Bachelors degree is required (Bachelor of Business Administration, Communications or Marketing preferred)

• A minimum of 6 years of experience in content marketing, social media or a related field

• Agency experience preferred (media, content, data, tech)

• Experience working with Global brands and Global Agency Models

• Experience in Digital or Social Marketing, Content Creation/Production

• Extensive knowledge and expertise in digital or content best practices on social platforms i.e Google, Meta, TikTok, Pinterest and Amazon

• Strong knowledge of digital communications with strong visual judgment and copy-writing skills

• Exceptional project management skills with ability to manage external resources and agency partners

• Experience with graphic design, motion & video editing applications including Canva, CapCut and Adobe Creative Suite (Photoshop, After Effects and Illustrator)

• Knowledge of CMS and MarComm technologies

• Familiarity with AI / ML capabilities to enhance creative excellence

• Proficient using Mac OS, Adobe Creative Cloud, SharePoint etc.

• Ability to lead team and foster growth and development of team capabilities

Desired Qualifications:

• Working knowledge of Content Scoring Tools (ex: Vidmob)

What’s In It For You

• Competitive Total Rewards Package

• • Paid Company Holidays, Paid Vacation, Volunteer Time, Flexible Ways of Working & More!

• Learning & Development Opportunities

• Employee Resource Groups

• Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.

Primary Location NA-CA-Ontario-Markham

Travel Yes, 10 % of the Time

Job Function Digital Marketing

Req ID: 2407023073W