Main Purpose of the Job

Supports a Senior Brand Manager in developing or activating a brand for a given geography and/or category.

Key Outputs/Deliverables

• Develops understanding of target consumers, leveraging the consumer portrait and Creating Shared Value Excellence Framework for the brand.

• Ensures that the Brand Essence governs everything the brand says and does. Manages 60/40+, packaging development, nutrition, health, and wellness dashboard, services and creating shared value activities related to the brand.

• Ensures consumer centricity in all brand-related activities.

• Contributes to the building and development of innovation and renovation pipelines. Applies efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management to simple Innovation & Renovation (I&R) projects to bring the pipelines to life.

• Helps with the development of Big Ideas and Campaign Ideas and engagement strategies.

• Creates attractive and rewarding brand experiences across contact points.

• Collaborates with communication agencies and ensures all brand communications contribute to enhancing the company's reputation.

• Understands the omnichannel environment and contributes to the development of category strategy; participates in developing recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.

• Contributes to the development of strong and functionally-aligned brand and Integrated Communications Plans; executes plans; tracks and monitors impact on brand performance and brand health.

• Understands impact of investments on the brand performance.

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.