Digital Marketing Lead

Location: Sydney or Brisbane

Hybrid work environment

About the job

Do you have experience leading a team and passionate about Digital Transformation of brands? The Digital Marketing Lead role sits within the Brand & Innovation function and reports into the Head of Brand & Innovation ANZ. The mission is to meet the company's objectives through effective development and implementation of Digital Transformation, setting the vision and drawing stakeholders together on this journey. To accelerate growth across the portfolio and drive value through forward thinking world-class digital capabilities is key priority. The function owns the overall ANZ Digital Transformation plan in the market, with a clear understanding and view of each category / brand’s digital maturity. The role will be instrumental in driving change and implementing Sanofi´s CHC digital evolution in the focus areas of Category/Brand Marketing, Media and CMI, and interfacing with partners in e-Commerce and ITS.

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Main responsibilities:

• B e an advocate and facilitator for the organisation’s Digital Business Transformation vision, diverse initiatives and value proposition; helping to remove barriers and accelerate the level of digital maturity company-wide, identifying opportunities and risks along the way

• Manage resource allocation, KPIs, and governance activities to measure the progress, track the benefits capitalized, implement executive decisions rapidly, and ensure quality in line with key stakeholders and counterparts (Marketing, Media, CMI, Sales, ITS).

• Work with Category/Brand teams to support development of Integrated Brand Plans that effectively leverage the full range of consumer insights, digital platforms and solutions to drive maximum sales and brand impact:

• Ensure Brand Digital Activation is impactful, leveraging Owned, Earned and Paid digital channels (SEM, Video, Social, Programmatic); orchestrate flawless execution, supporting brands in their engagement with third-party vendors where needed;

• Design and implement robust consumer data capture, analysis and modelling framework in line with global guidelines and tools to identify opportunities to optimise site performance, improve customer experience, acquire valuable customer insights, and drive consumers from awareness to purchase:

• Support E-commerce Lead in developing digital marketing programs and KPIs to accelerate e-commerce business

• Work effectively with Global and Regional Marketing and Media teams to effectively execute and deliver digital media programs that align with total Sanofi CHC Digital Transformation and media priorities;

• Work effectively with ITS Digital Service team to regularly monitor and review service delivery and site performance; establish and implement effective project governance and ways of working

• Develop trusted relationships and maintain an effective network across Sanofi CHC to ensure cross functional alignment and drive the Global Digital transformation mandate.

• Manage relationships with third party partners such as creative, media and data agencies, as well as consulting firms focusing on aligning their efforts with the digital transformation agenda; manage their performance against agreed SLA's and KPI's

About you

Experience :

• Ideally 10+ years experience in Digital Marketing consulting or digital agency environment working with consumer led brands

• Proven experience in digital transformation planning and delivery

• Leadership skills and previous people management is a must!

• Solid knowledge of contemporary digital landscape of organisation, platforms and experience of bringing leading technology and process optimisation

• Data-fluency and demonstrated understanding of the adoption of technology and its’ impact to fuure operating models and organisational structures

Soft and Technical Skills:

• Exceptional communication and presentation skills, in particular with a wide breadth of audiences- Marketing, Media, technology partners and agencies

• Highly collaborative and adept in partnering cross-functionally at all levels and globally

• Passionate about all things digital, and finger on the pulse with latest trends in market

• Excellent interpersonal skills, Live by, communicate and reinforce Play to Win behaviours

Qualifications:

• Bachelor Degree, MBA is a plus

Why choose us?

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Play an impactful part in creating best practices as we continue to break boundaries in innovation and best in class manufacturing practices

• Join a high performing, friendly and supportive team environment, where collaboration and teamwork is key to success

• Multi-national organisation of globally loved Consumer Healthcare brands, boasting a portfolio of local and global OTC and VMS (multivitamin and supplement) products

• Beautiful Brisbane based Head office in sunny Queensland, alongside our manufacturing site, where you get to witness first hand all the magic coming to life! OR Sydney office location in Macquarie Park.

• Highly innovative, Rewarding, purpose-driven organisation where we think outside the box and no day is the same