Responsible for the day-to-day management of the Destination Marketing Organization (DMO) Visit Loveland. Achieves the mission of the Community Marketing Commission (CMC) through implementation of the strategic objectives determined by the CMC and the City Council. Leads Visit Loveland towards advancing its mission by creating new possibilities for project initiatives, fostering innovation, collaborating with other City departments and leveraging private/public partnerships.

The salary range for this position is $96,500.00- $139,980.00 per hour with a hiring range of $96,500.00- $118,200.00, depending on qualifications and experience.

Position will close to applicants on: Monday, 5/27/2024 at 12:00 P.M. M.S.T.

ESSENTIAL FUNCTIONS:

Responsible for developing and implementing plans, strategies and initiatives specifically designed to raise awareness of Loveland as a domestic and international tourist destination. Staff liaison and manager of the Community Marketing Commission (CMC), an 8 person board responsible for the strategic direction of the Lodging tax expenditures. Lead the City's effort to carry out its Visit Loveland marketing strategy by directing priorities for program activities in a manner that is consistent with the strategic plan and intent of the Community Marking Commission (CMC). Create and maintain Visit Loveland strategic plan with CMC and stakeholder input. Work with the Colorado Tourism office to promote visitation to Colorado and Loveland domestically and internationally through trainings and presentations at International Sales Missions to primary trade areas (UK, Germany, Canada), and International Tradeshows. Work closely with Director of Economic Development to serve as a catalyst for Visitor Oriented Economic Development by raising the destination profile, attracting strategic events, building transportation networks and ultimately raising the quality of life for visitors, local businesses, residents and community stakeholders. Develop and manage operational budget of approximately 1.1 million, including monitoring monthly financial transactions and monthly fiscal reporting to the CMC. Attend meetings, conferences and review literature to maintain current knowledge of the thinking, issues, and people influencing issues important to the mission of Visit Loveland. Work closely with the Colorado Tourism Office, Travel Media and other travel/ trade partners to develop, coordinate and present to Familiarization FAM tours to showcase Loveland to both domestic and international partners in order to market Loveland as a Visitor/Business/Conference destination. Oversee, develop, sponsor community and destination events to drive visitors to Loveland, target shoulder seasonal events. Assess accomplishments and review failures, reporting on them to the CMC for future actions. Oversee and create marketing/public relations strategy that will allow Visit Loveland leadership to cultivate and enhance meaningful relationships with targeted, high level external audiences including media and key influencers. Develop the Visit Loveland function as the City of Loveland's one-stop resource center for visitors, visitor service businesses and entrepreneurs. Advance the mission and image of Visit Loveland by serving as the chief representative and official spokesperson of Visit Loveland to all stakeholders including boards, staff, members, City Council, association partners, media, government and the general public. Includes serving on community boards including, but not limited to, Loveland Hotel Association, Downtown Development Authority (DDA) marketing group, airport marketing committee, Front Range marketing group, Larimer County fair board, Travel Industry Association of Colorado (TIAC), Colorado Association Destination Marketing Organization (CADMO), Destination Marketing A Manage and implement all marketing efforts including all media buying, publi relations efforts, copywriting, and asset management to promote Loveland as a destination for visitors and increasing visitor spending. Negotiate and manage all contracts and agreements with tourism industry partners to ensure services are provided as agreed. Collect and maintain baseline data to establish the economic impact of the tourism industry as a part of the overall Loveland economy. Manage partnerships with other area destination marketing organizations and economic development efforts for the purpose of retaining and creating jobs in the tourism, hospitality and visitor services sectors. Manage and update the Destination Loveland Strategic Plan on a 3 to 5 year schedule. Oversee Social Media PR, design, website contracts. Develop, design and maintain Visit Loveland website. Develop and oversee management of advertising campaigns and marketing programs for both leisure, domestic, international and convention marketing. Identify new opportunities to leverage resources in an effort to maximize the impact of marketing and promotions for Loveland domestically and internationally. Set the operational policies for the DMO, and oversee their proper execution. Responsibilities include interviewing, hiring, and training employees: planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving probl QUALIFICATIONS:

Required Education:

Bachelor's Degree in Tourism, Hospitality, Public Relations, Marketing, Business, Business Administration or related field. Required Experience:

5 years experience in a role similar to, or related to, being an owner, officer or coordinator of a visitor services organization, destination