Collaboration drives Nordson's success as a market leader in Industrial Precision Solutions and Advanced Technology. Our employees thrive in an environment where we help each other reach our personal best and enable our company to continuously improve and grow, and our customers to succeed. You will find Nordson employees sharing our success by giving back in the communities around the world where we live and work.

Nordson MEDICAL designs, engineers and manufactures complex devices and components with applications in wound healing, surgical and minimally invasive, fluid management, pulmonology and interventional and structural heart. Our pioneering Advanced Polymers team was the first to manufacture and supply medical balloons to the medical device industry. Nordson MEDICAL works with doctors, start-ups and large medical companies around the world at any point in the product lifecycle, from concept to launch and beyond.

Job Summary

The Director of Strategic Marketing is part of the Fluid Components Division of Nordson Medical, based in Loveland, CO. In this role, you will successfully lead marketing including strategy and growth initiatives for the division globally. This includes key business processes such as developing the strategic plan, with strategic discipline of the NBS Next growth framework as the foundation, to identify and prioritize new business initiatives.

The Director of Strategic Marketing will ensure the business develops and executes an effective business strategy with the focus on growth, which includes market analysis, branding and communication, product management, and market and competitor analysis. Responsibilities include the Product Innovation road map and identifying new applications and markets in strategic growth segments. Critical to the role, this leader is responsible for developing and empowering the marketing team, retaining and developing diverse talent and maintaining an innovative, inclusive and collaborative culture. The Director of Strategic Marketing will also provide management oversight for setting global marketing business priorities, establishing stretch goals, overseeing development and execution of action plans to achieve, deploying resources optimally to drive results and lead new efforts focused on creating and optimizing go-to-market strategies and plans.

Essential Job Duties and Responsibilities

• Support the development of the strategic planning process, including the analysis and prioritization of potential initiatives for growth, including marketing strategy, development of presentations, and presentations to leadership, executives and employees
• Drive key business processes such as VOC and key market insights and analysis, and support deployment of the strategy; track implementation plans to ensure the right level of focus and execution
• Partner with Fluid Components Leadership team and their teams to assess new business opportunities and develop implementation plans including the product road map
• Define and track key strategic performance metrics and develop root cause counter measures for misses
• Statistical and financial analysis, including customer and competitor analysis, including segmentation, targeting and positioning. market research and market value chain analysis and break-even analysis and decision m
• Optimize pricing, including pricing strategy and tactics, strong understanding of relevant costs of pricing and product positioning and its relation to customer segmentation and valuation
• Support the M&A process, including analysis of possible candidates in alignment with strategic goals and ensuring new products are integrated into the division
• Develop a team of professionals with strong business and strategy acumen with bench strength, attracting, engaging, developing, and retaining talent
• Establish credibility, rapport, respect and trust throughout the organization, be viewed as a team player, and work effectively in a dynamic, fast paced environment.
• Manage timelines budget, and organizational reporting and analysis effectively

Education and Experience Requirements

• Bachelors degree in marketing, business or related field required. MBA or other graduate degree preferred
• 10 plus years Director-level leadership experience in strategic marketing, strategic planning and analysis, including relevant professional experience in having led products through full life cycle
• 8 plus years experience in Medical Device manufacturing or similar
• Build and lead a high performing team of Product Specialist
• Worked in a global organization

Required Skills and Abilities

• Strategic planning and analysis
• Marketing research
• Product line management
• Brand management
• Proactive, with ability to self-direct through multiple concurrent projects
• Effective communication and interpersonal skills with a proven ability to work with cross-functional teams
• Creativity and vision
• Leadership and management (of employees, projects and partners)
• Experienced marketer with the expertise to provide the information and direction to promote the profitable growth of the Company. Key functional responsibilities will include: Marketing Strategy, Branding and Communications, Product Management and Market and Competitor Analysis.
• Successful candidates will work in a dynamic team-based environment where individual contributions make a difference

Working Conditions and Physical Demands